12 Feb 2012

Americans Shopped for Almost $50 Billion Dollars Online in Q4 2011

If you have considered opening an online shop in America but have been affraid that it might not be successful, well, the time might be just right. In the final months of 2011 ie October, November and December 2011 the Americans bought for almost 50 (49.7) billions dollars, a study from Comscore shows.

Double Digit Growth
There is more good news. The Americans have become quite good when it comes to typing in their credit card details in online shops. The study shows that 9 quarters in a row have had a positive year-over-year growth in American online spending. And it gets even better: For five quarters in a row there's been double digit growth. The table below is retail e-commerce (non-travel) excluding auctions, autos and large corporate purchases.

Period     E-commerce Spending    
($ million)   
YOY growth   
Q4 2011 49,698   14%
Q3 2011             36,308 13%
Q2 2011 37,501   14%
Q1 2011             38,002 12%
Q4 2010 43,432   11%
Q3 2010             32,133 9%
Q2 2010 32,942   9%
Q1 2010             33,982 10%
Q4 2009 39,045   3%
Q3 2009             29,552 -2%
Q2 2009 30,169   -1%
Q1 2009             31,031 0%
Q4 2008 38,071   -3%
Q3 2008             30,274 6%
Q2 2008 30,581   13%
Q1 2008             31,178 11%
Q4 2007 39,132   19%
Q3 2007             28,441 23%
Q2 2007 27,176   23%
Q1 2007 27,970   17%
Source: Comscore (February 2012)

As shown above there is still room for improvement compared to the happy days before the financial crisis back when the e-commerce spending was growing 23 per cent. But we a slowly getting there - and if you want to be a part of this, it might be now you have live you dream and open a webshop.

See press release from Comscore.

15 Jan 2012

Bing Beats Yahoo

Bing is now the second most popular search engine in America. Almost three years after Bing was introduced (Bing went online June 3, 2009 as a substitution for Live Search, Windows Live Search and MSN Search) it has now overtaken Yahoo's position as Google's worst competitor. An analysis by Comscore shows that Google sites led the U.S. explicit core search* market in December with 65.9 percent market share, followed by Microsoft sites with 15.1 per cent and Yahoo sites with 14.5 per cent.

Explicit Core Search* share report total U.S. – home and work locations
Total Explicit Core Search     Nov-11    Dec-11  Change
Google sites 65.4% 65.9% 0.5%
Microsoft sites 15.0%   15.1%   0.1%
Yahoo sites 15.1% 14.5% -0.6%
ASK networks 2.9% 2.9% 0.0%
AOL 1.6% 1.6% 0.0%
Source: Comscore (January 2012)
*Explicit Core Search excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

The analysis shows that from November to December 2011 Yahoo has lost 0.6 per cent of its searches. 0.5 per cent of the searches is now done at Google instead and just 0.1 per cent of the searches is now done on Bing. Unfortunately for Yahoo, this tiny percentage has the result that Bing is now the second most popular search engine in America.

See Press release by Comscore.

8 Jan 2012

M-commerce Break Through This Holiday

This holiday season the mobile phone finally had it's commercial break through in America. A survey by TechBargain shows that 58 per cent of shoppers have made their Christmas shopping via their mobile phones. Of the 58 per cent 69 per cent use both the mobile browser and apps to buy products (18 per cent only use apps, 13 per cent only use a mobile browser). For those who shop with their mobile phone, 79 per cent use it to research products, 73 per cent to browse stores and 77 per cent to compare prices.

3 in 4 say ease of use
70 per cent of mobile shoppers buy digital goods, 60 per cent consumer products, 46 per cent buy services and 38 per cent consumable goods. 3 in 4 (76 per cent) say ease of use is the reason they would buy one category of products over another and 1 in 3 (34 per cent) say price point as the reason why they would buy in one category over another.

See an excerpt of TechBargain's Survey.

1 Jan 2012

Facebook Is the Most Popular Social Networking Site

It's hardly any surprise that Facebook was the most popular social networking site in America in 2011 (January-October). What might surprise is that Twitter is only third on the list surpassed by Blogger. According to Nielsen do 137,664,000 unique visitors visit Facebook each month. This is more than three times the number of unique visitors visiting Blogger.

Top 10 U.S. Social Networks & Blogs
Web brand Avg # of Unique Visitors (000) per month
Facebook 137,664
Blogger 45,712 
Twitter 23,574
Wordpress 20,357 
MySpace 17,935
Linkedin 17,020
Google+ 8,207
Yahoo! Pulse 8,063
Six Apart Typepad    7,793
Source: Nielsen Wire (December 2011)

See Nielsens Tops of 2011.

Google Is the Most Popular Website in America

Google was the most visited website in America in 2011 (January-October). According to Nielsen do 153,441,000 unique visitors visit the search engine each month.

Top 10 U.S. Web Brands in 2011
Web brand Avg # of Unique Visitors (000) per month
Google                 153,441
Facebook 137,644 
Yahoo! 130,121
MSN/WindowsLive/Bing 115,890 
YouTube 106,692
Microsoft 83,691
AOL Media Network 74,633
Wikipedia 62,097
Apple 61,608
Ask Search Network 60,552
Source: Nielsen Wire (December 2011)

See Nielsens Tops of 2011.