29 May 2011

Huge Increase in Europeans Doing Mobile Banking

The next hot thing to do with your mobile phone is to access your bank account. Well, it might not be hot but at least it's pracitical. In march 20 million mobile users in United Kingdom, France, Spain, Germany and Italy accessed their bank account via a mobile phone, according to Comscore. This is equal to 8.5 per cent of mobile subscribers in these five countries.

A 40% rise among smartphone users
Since August last year there has been a 15.4 per cent rise in mobile bankers. People who access their bank account via a mobile phone are mostly smartphone users. Among smartphone users the number of banking users has risen by 40 per cent since August 2010. Smartphone users accounted for 70 per cent of the mobile banking back in March.

The French are ahead
Usually it's United Kingdom and Germany which are at the forefront. But not this time. When it comes to mobile banking France and Spain are ahead. France has the highest penetration of mobile bankers with 10.3 per cent accessing their bank accounts via their mobile phones. Spain is just behind 10.2 per cent. Germany, which is the largest smartphone audience in Europe, has surprisingly the lowest penetration of mobile banking users with just 6.8 per cent.

Accessed Bank Account
Country Percentage      
France     10,3%
Spain     10,1%
United Kingdom       8,6%
Italy       7,5%
Germany       6,8%
Source: ComScore (May 2011)


Mobile banking is for males
Two in three who access their account with a mobile phone are males. The 25-34 year olds are the most avid mobile banking users with 27.9 per cent.

Accessed Bank Account
Age Percentage      
13-17             4,0%
18-24     16,3%
25-34     27,9%
35-44     22,4%
45-54     13,5%
55+     15,9%
Source: ComScore (May 2011)

Read the presse release Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones by ComScore.

8 May 2011

Germany Has the Largest Online Audience

If you want to have a successfull online business you might want to consider targeting Germany. An overview made by Comscore reveals that back in March Germany had the largest online audience above age 15. Germany had 49.7 million unique visitors, followed by Russia with 47.4 million unique visitors and France with 42.3 million unique visitors.

The Dutchs are online the longest
The Germans might have the largest Internet audience but visitors coming from the Netherlands have the highest engagement. The Dutchs spent 34.4 hours on average online in March, this is 33 per cent higher than Europe as a whole – followed by the visitors in the United Kingdom who spent 33.0 hours on average. The Dutchs were also viewing most pages in March each viewing 3,515 pages on average, 31 percent more than the European average.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors
Country          Total Unique 
     Visitors (000)      
  Average Hours 
pr. visitor
        Average Pages
pr Visitor
Europe      363,69726.0% 2,678
Germany 49,72923,4% 2,643
Russia 47,41722,8% 2,532
France    42,25127,5%2,644
United Kingdom 36,244 33,0%2,953
Italy 22,981 17,9%1,688
Turkey  22,768 29,4%3,098
Spain     21,317 26,3%2,404
Poland  18,192 25,9%2,976
Netherlands     11,953 34,4%3,515
Sweden  6,138 25,0%2,369
Belgium     5,903 19,7%2,016
Austria  4,654 13,8%1,456
Switzerland     4,646 18,4%1,794
Portugal  4,099 20,2%1,878
Denmark     3,638 20,8%2,138
Finland  3,336 24,7%2,359
Norway     3,212 25,1%2,019
Irland     2,048 18,8%1,720
Source: Comscore (May 2012)

See press release from Comscore.

21 Apr 2011

Banks Are Going Mobile

For years people have logged on to their bank's website. In fact three in four consumers have logged on to their bank's (or other financial institution) website. But with the possibility to distribute apps for Android and iPhone the banks have found a new way to service their customers.

Despite the fact that the mobile phones are not used as widely for doing financial transactions as other methods the consumers seem to embraced this possibility. A report by Comscore shows that one in five credit card holders have logged on to their account with their mobile phone. They have done this via a mobile browser or a downloaded mobile application.

Channel usage among mobile phone users      Primary method        All methods used
Go online to my financial institution's web site                  59%                          74%
Call the company on the phone                                         17%                           51%
Logged on via my mobile phone's Internet browser              4%                           16%
Logged on via an application via my mobile phone              3%                           13%
Via text message alerts on my mobile phone                       2%                           13%
Source: Comscore (April 2011)

See also my blog post Banking Is An Online Business.
Download Online Credit Card Report from Comscore.

Banking Is An Online Business

If you think the queue is getting smaller in your bank, you might be right. Credit cardholders are logging on to their account more frequently than few years ago. Last year 76 per cent had logged on to their account which is 5 per cent more than in 2009, according to a Comscore report.

One in five log on to their account at least once a week and 17 per cent log on more than once a week. There is, however, a large group which have never logged on to their account. 24 per cent say they have never logged on to their bank's (or financial institution) web sites but this group is getting smaller. Compared to last this group is 5 per cent smaller.

Frequency of visit to bank's website       2009        2010
Log on more than once a week                     15%         17%
Log on once a week                                     15%         19%
Log on twice a month                                   17%         17%
Log on once a month                                    15%         15%
Log on less than once a month                        8%          8%
Have never logged on to the website             29%         24%
Source: Comscore (April 2011)


See also my blog post The Banks Are Going Mobile.
Download Online Credit Card Report from Comscore.

9 Apr 2011

Half the Population Uses the Mobile Phone when Shopping

Every second consumer in the U.S. uses his mobile phone to help decide which product to buy. And this is before the smartphone has really caught on America. In a study by Leo Burnett & Arc shows that the way we are shopping is forever changing – once again. And you better get in the game because shoppers are beginning to develop preferences for retailers which enable them to use their mobile phone while shopping. But we, the retailers, are not ready, quite yet. How many has a mobile site, an app for iPhone or Android; or even a site scalable for the mobile phone?

The way of involvement is changing
It might seem that high involvement shopping is now done more casually. Or is it? It’s just done differently. When buying expensive products which usually demands more consideration the research is done via the mobile phone on the go. On the other hand, giving an (almost) endless number of opportunities simple tasks are now done with more consideration than we are used to because consumers can customized interactions and experiences. A drink at a bar is not just a drink.

What is m-commerce exactly?
Shopping with the mobile phone can mean a lot of things from searching for a product, comparing products and finding prices. But it doesn’t stop there shoppers do also research benefits, gather information about where to buy it - and then actually buying the product. The shopping experience can also include activities done after the purchase, such as returning or servicing a product, sharing the purchase on Facebook and Twitter. Mobile shopping includes using the phone to facilitate any part of the shopping experience, from looking up a shop address, to reading reviews, sharing photos of the item, tweeting price details or using online shopping tools to help see the product.

How to succeed in m-commerce
If your shop is to become a success in the changing landscape, you must give the shopper a value-added mobile app and website. To reach all types of mobile shoppers, retailers should activate both mobile on the go and mobile in-store interactions. This can be offers on m.website and on Foursquare, Facebook places and related services.


Download the Whitepaper from Leo Burnett & Arc.