Showing posts with label m-commerce. Show all posts
Showing posts with label m-commerce. Show all posts

8 Jan 2012

M-commerce Break Through This Holiday

This holiday season the mobile phone finally had it's commercial break through in America. A survey by TechBargain shows that 58 per cent of shoppers have made their Christmas shopping via their mobile phones. Of the 58 per cent 69 per cent use both the mobile browser and apps to buy products (18 per cent only use apps, 13 per cent only use a mobile browser). For those who shop with their mobile phone, 79 per cent use it to research products, 73 per cent to browse stores and 77 per cent to compare prices.

3 in 4 say ease of use
70 per cent of mobile shoppers buy digital goods, 60 per cent consumer products, 46 per cent buy services and 38 per cent consumable goods. 3 in 4 (76 per cent) say ease of use is the reason they would buy one category of products over another and 1 in 3 (34 per cent) say price point as the reason why they would buy in one category over another.

See an excerpt of TechBargain's Survey.

31 Jul 2011

The Number of Smartphone Users Visiting Retail Websites Has Increased by 80 Per Cent

Can your website be accessed by mobile phone and smartphone users? If not, you might want to make it accessible or even make an m-commerce site. 13.5 million mobile users in the UK, Germany, Italy, Spain and France visited a retail website from March to May this year, according to Comscore. This is equal to an 80 per cent increase over the past year. The UK has the largest growth with a 163-percent increase in smartphone users visiting a retail site.

Auction sites and shopping guides
Auction sites and shopping guides are also becoming increasing popular among mobile owners. 6.3 per cent of all mobile users in the UK, Germany, Italy, Spain and France visited an online auction site and 5.1 per cent also visited an online shopping guide from March to May 2011.

Among the UK, Germany, Italy, Spain and France, the UK had the highest penetration for auction sites, retail sites and shopping guides. One in ten mobile users in the UK (10.5 per cent) visited an auction site, 9.2 per cent visited a retail site and 5.7 per cent visited a shopping guide. The number of mobile users visiting a retail site grew by 118 per cent over the previous year, a number that is even more outspoken among smartphone users (up 163 per cent). The UK also had the highest increase for users visiting an auction site (up 95 per cent) and users visiting a shopping guide (up 71 per cent).

Mobile Retail Activity Among Total Mobile Subscribers

  UK Germany    Italy    Spain   France
Visited auction site     10,5%       6,7%    6,0%      4,1%      3,6%
Visited retail site   9,2%    6,5%    5,7%  3,4%  3,4%
Visited shopping guide      5,7%    5,4%    6,6%  4,3%  3,4%
Source: Comscore (July 2011)

See the press release from Comscore.

24 Jul 2011

UK Retailers Are Investing in E-commerce and M-commerce

To have an e-commerce website and an m-commerce platform is high priority in the UK. Top 100 retailers' IT investment in e-commerce and m-commerce will grow from 17 per cent last year to 23 per cent in 2011, according to a report by Martec International and BT Expedite & Fresca.

Web sales are just as important
The reason for this growth in investment is that sales from websites are an area where retailers are experiencing growth. Web sales and sales from the high street store are slowly becoming just as important. Having increased significantly every other year, non-store sales as a percentage of the total remain
at 6.3 per cent.

M-commerce is a "must have"
M-commerce is here to stay and a platform any retailer must have. 16 % of top 100 retailers are already using an m-commerce platform. This is an increase of 5 per cent from last year. However, even more m-commerce platforms will see the day of light in the near future because 12 per cent intend to adopt an m-commerce platform.

IT investment priorities – Top 100 UK retailers
IT priority
of retailers 
E-commerce/m-commerce       23%
Store systems       17%
PCI DSS compliance         8%
Supply chain         7%
Integration of systems         7%
Buying and merchandising         6%
Cost cutting         6%
Marketing CRM         5%
ERP         5%
Reporting/access to information         3%
Source: Martec International and BT Expedite & Fresca (July 2011)

Download Martec IT in Retail Summary Report 2011-12 by Martec International and BT Expedite & Fresca.

5 Jun 2011

One in Three Compare Prices Online While Shopping in a Store

If you see a customer using his mobile phone while shopping he is probably not texting (sms) - he is comparing prices. One in three (34 per cent) compare prices online while shopping in a store, a survey by PriceGrabber reveals. And who can blame him; everybody wants to make a bargain. A customer has on average three shopping apps on his smartphone. In the survey the customers say that they have an average of 21 apps on their smartphone - among them three shopping apps.

Coupons and product deals
In addition to shopping on their mobile phones, consumers use their mobile phone to do a number of other shopping related tasks. Almost three in four (72 per cent) customers indicate that they are receiving coupons, product deals and price alerts on their mobile phone.

34 % compare prices
A little more than half (55 per cent) say they use their mobile phone to search the internet. And another third indicate they use their mobile phone to find nearby products to purchase. Finally, one in five (21 per cent) say they use product bar code scanning to find the best price.

Read the presse release Average consumer has downloaded three shopping-related apps by Pricegrabber.

21 Apr 2011

Banks Are Going Mobile

For years people have logged on to their bank's website. In fact three in four consumers have logged on to their bank's (or other financial institution) website. But with the possibility to distribute apps for Android and iPhone the banks have found a new way to service their customers.

Despite the fact that the mobile phones are not used as widely for doing financial transactions as other methods the consumers seem to embraced this possibility. A report by Comscore shows that one in five credit card holders have logged on to their account with their mobile phone. They have done this via a mobile browser or a downloaded mobile application.

Channel usage among mobile phone users      Primary method        All methods used
Go online to my financial institution's web site                  59%                          74%
Call the company on the phone                                         17%                           51%
Logged on via my mobile phone's Internet browser              4%                           16%
Logged on via an application via my mobile phone              3%                           13%
Via text message alerts on my mobile phone                       2%                           13%
Source: Comscore (April 2011)

See also my blog post Banking Is An Online Business.
Download Online Credit Card Report from Comscore.

9 Apr 2011

Half the Population Uses the Mobile Phone when Shopping

Every second consumer in the U.S. uses his mobile phone to help decide which product to buy. And this is before the smartphone has really caught on America. In a study by Leo Burnett & Arc shows that the way we are shopping is forever changing – once again. And you better get in the game because shoppers are beginning to develop preferences for retailers which enable them to use their mobile phone while shopping. But we, the retailers, are not ready, quite yet. How many has a mobile site, an app for iPhone or Android; or even a site scalable for the mobile phone?

The way of involvement is changing
It might seem that high involvement shopping is now done more casually. Or is it? It’s just done differently. When buying expensive products which usually demands more consideration the research is done via the mobile phone on the go. On the other hand, giving an (almost) endless number of opportunities simple tasks are now done with more consideration than we are used to because consumers can customized interactions and experiences. A drink at a bar is not just a drink.

What is m-commerce exactly?
Shopping with the mobile phone can mean a lot of things from searching for a product, comparing products and finding prices. But it doesn’t stop there shoppers do also research benefits, gather information about where to buy it - and then actually buying the product. The shopping experience can also include activities done after the purchase, such as returning or servicing a product, sharing the purchase on Facebook and Twitter. Mobile shopping includes using the phone to facilitate any part of the shopping experience, from looking up a shop address, to reading reviews, sharing photos of the item, tweeting price details or using online shopping tools to help see the product.

How to succeed in m-commerce
If your shop is to become a success in the changing landscape, you must give the shopper a value-added mobile app and website. To reach all types of mobile shoppers, retailers should activate both mobile on the go and mobile in-store interactions. This can be offers on and on Foursquare, Facebook places and related services.

Download the Whitepaper from Leo Burnett & Arc.