Showing posts with label cell phones. Show all posts
Showing posts with label cell phones. Show all posts

8 Jan 2012

M-commerce Break Through This Holiday

This holiday season the mobile phone finally had it's commercial break through in America. A survey by TechBargain shows that 58 per cent of shoppers have made their Christmas shopping via their mobile phones. Of the 58 per cent 69 per cent use both the mobile browser and apps to buy products (18 per cent only use apps, 13 per cent only use a mobile browser). For those who shop with their mobile phone, 79 per cent use it to research products, 73 per cent to browse stores and 77 per cent to compare prices.

3 in 4 say ease of use
70 per cent of mobile shoppers buy digital goods, 60 per cent consumer products, 46 per cent buy services and 38 per cent consumable goods. 3 in 4 (76 per cent) say ease of use is the reason they would buy one category of products over another and 1 in 3 (34 per cent) say price point as the reason why they would buy in one category over another.

See an excerpt of TechBargain's Survey.

18 Sep 2011

Android Beats IOS and Apple in Europe

The number of phones sold with the Android platform has increased dramatically in the last year. In July 2011, almost 1 in 4 smartphones in the five largest countries in Europe (Germany. France, Italy, Spain and the United Kingdom) are running on the Google Android platform, Comscore reports.

Top Smartphone Platforms in the Five Largest European Countries by Share of Smartphone User
Platform    July 2010  July 2011   Difference
Symbian        53,9%    37,8%    -16,1%
Google       6,0%    22,3%      16,2%
Apple     19,0%    20,3%        1,2%
RIM        8,0%      9,4%        1,5%
Microsoft     11,5%      6,7%       -4,8%
Source: Comscore Mobilens (September 2011)

Symbian holding on to no. 1   
Nokia's Symbian platform is still the most popular operating system for smartphones in Europe but not for long. In a year (from July 2010 to July 2011) the number of Symbian users has dropped with 16.1 per cent. The position at the top of the list will soon be overtaken by Android. Having recently replaced the Symbian platform with Microsoft Windows on Nokia's smartphones will not keep Nokia's smartphones at the top of the list. Windows has dropped almost 5 per cent (4.8) in the same period.

Producers using Android
HTC and Samsung have the highest market share among producers using Android in the five European countries with 34.6 and 31.7 per cent respectively, followed by Sony Ericsson with 18.8 per cent, LG with 3.4 per cent and Motorola with 2.8 per cent.

Top Mobile Producers for the Google Android Platform
Producers        UK    France   Germany      Italy    Spain
HTC      50,9%     21,8%     29,8%    24,8%   31,9%
Samsung      21,6%     42,3%     32,4%    35,6%    33,9%
Sony Ericsson      14,2%     17,4%    14,6%       8,3%   18,8%
LG        3,5%       7,8%      6,8%     10,1%     3,4%
Motorola        2,1%       3,0%      7,8%       2,4%      2,8%
Source: Comscore Mobilens (September 2011)

The UK is different from the rest of the four European countries. In the UK HTC is the leading producer with a 50.9 per cent market share with Samsung in second place with a 21.6 per cent market share. In the rest of the five countries Samsung is predominant. In France Samsung is the leading Android phone with a 42.3 per cent market share and more than a 30 per cent market share in Germany, Italy and Spain.

See the press release Android Captures #2 Ranking Among Smartphone Platforms in EU5 from Comscore.

20 Aug 2011

The Mobile Phone Has Become A Necessity

If you forget your wallet at home you don't go back for it; but you go back for your mobile/cell phone. The mobile/cell phone has become a necessity. A study made by Pew Internet shows that 83 per cent of Americans own a mobile phone. And they use it. Quite often.

Problems in Paradise
It is great that Americans use their mobile/cell phones this much. But not all is well in the Garden of Eden.16 per cent have difficulties reading on their phone because the screen is too small, and one in ten has difficulties entering a lot of text on their phone.

Texting is popular
Text messaging (sms) and taking pictures are the two most popular thing to do with your phone. Three in four mobile owners (73%) use their phones for both texting and picture taking. Other frequent activities are sending photos or videos, half  (54%) of mobile phone owners do this and surfing on the Internet via the mobile phone is done by 44 per cent.

Smartphones
One third of American adults (35%) own a smartphone. And smartphone users use their phone more than ordinary mobile/cell phone users. Nine in ten smartphone owners are texting or taking pictures with their phones, while eight in ten use their phone to surf on the Internet or to send photos or videos.

Percentage of adult cell phone owners within each group who use their phones to do the following:
Activity Mobile/cell phone owners         Smartphone owners
Texting              92%                  59%
Take picture              92%                  59%
Access the Internet              84%                  15%
Send phone or video              80%                  36%
E-mails              76%                  10%
Download apps              69%                    4%
Play a game              64%                  14%
Play music              64%                  12%
Record a video              59%                  15%
Go to social network sites              59%                    8%
Watch a video              54%                    5%
Post a photo or video online              45%                    5%
Do online banking              37%                    5%
Participate in a video chat or call              13%                    1%
Source: Pew Internet (August 2011)

Half the mobile/cell phone owners (51%) has used their mobile/cell phone at least once to get information they needed right here and now. One in four (27%) has experienced a situation in the previous month in which they had problems doing something because they didn't have their mobile/cell phone with them. This shows that we are becoming dependent on having our mobile/cell phone with us at all times, that's why we go back for it if we forget at home.


See Americans and their cell phones from Pew Internet.