Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

1 Jan 2012

Facebook Is the Most Popular Social Networking Site

It's hardly any surprise that Facebook was the most popular social networking site in America in 2011 (January-October). What might surprise is that Twitter is only third on the list surpassed by Blogger. According to Nielsen do 137,664,000 unique visitors visit Facebook each month. This is more than three times the number of unique visitors visiting Blogger.

Top 10 U.S. Social Networks & Blogs
Web brand Avg # of Unique Visitors (000) per month
Facebook 137,664
Blogger 45,712 
Twitter 23,574
Wordpress 20,357 
MySpace 17,935
Linkedin 17,020
Google+ 8,207
Yahoo! Pulse 8,063
Six Apart Typepad    7,793
Source: Nielsen Wire (December 2011)

See Nielsens Tops of 2011.

26 Nov 2011

Social Networking Has Gone Mobile

In the beginning, we used our mobile phone to talk to other humans, then we began texting each other and now it seems we are using our mobile friend to access social networks such as Facebook, Twitter, Linkedin, Tumblr and all the rest. A study from Comscore reveals that in September 2011, 55.1 million mobile users in Germany, the United Kingdom, Italy, France and Spain visited social networking sites or blogs on their mobile device, representing 23.5 per cent of the total mobile audience in these five countries.

Huge increase in daily visitors
In the last year, there has been an increase in the visiting frequency. People visit social media sites and blogs more often. 25.8 million mobile users visit a social networking site and or blog almost daily. This is a huge increase compared to the same period last year. The table below shows the frequency for mobile users visiting social networking site or blogs on a 3 month average ending in September 2010 vs. September 2011.

     Sep. 10     Sep. 11     Change
Visited a Social Networking Site or Blog ever 38,395,000   55,125,000    44%
Visited a Social Networking Site or Blog almost every day   15,438,000 25,779,000      67%
Source: Comscore (November 2011)

If you want people to visit your social networking site, you might want to consider making an application. The number of people accessing social networking site via a internet browser is still higher than people accessing it via an application but mobile users accessing a social networking site via an application has double within a year. The table below shows the accessing method for mobile users visiting social networking site or blog on a 3 month average ending in September 2010 vs. September 2011.

Social Networking Access Method     September 10     September 11      Change
Via mobile browser 23,855,000   31,307,000    31%
Via application   12,507 24,208      101%
Source: Comscore (November 2011)

Facebook still rules
Facebook is by far the most popular social networking site. No doubt about that. No one will be able to challenge Facebook for years, it seems. Twitter is growing faster but is still far behind.

Audience for selected Social Networking sites   September 10     September 11     Change
Facebook 25,361,000   39,022,000    54%
Twitter   3,980,000 8,568,000      115%
Tuenti 1,474,000   2,327,000    58%
Linkedin 944,000 2,210,000      134%
Source: Comscore (November 2011)

See press release by Comscore.

6 Nov 2011

Men Engage in More Social Shopping Activities than Women

Time and time again we hear that women love shopping - especially when the shopping experience involves social shopping activities like researching and sharing on social media sites like Facebook. I have even made several blog posts about it. Women still more frequently search for bargains, coupons and specials but a study from Performics shows that men actually do more social shopping activities than women.

Social shopping activities
Men do more frequently read reviews, research product information, find product availability, compare products and information about shops via social networks, shopping and bargain sites. As mentioned women are still more frequently searching for coupons, specials and bargains,.

Where men and women do social shopping activities
Social Media Site     Men     Women
Facebook  96%   97%
You Tube 54% 34%
Twitter 37% 24%
Google+ 36% 24%
My Space 31% 20%
Linkedin 30% 16
Source: Performics (October 2011)

Share the shopping experience
Social media has become a part of the shopping experience. When searching for a product social networkers most often visit Amazon, eBay or brand websites to begin their shopping experience or right before they decide to a buy. Social networkers are more likely to use social media sites such as Facebook immediately after the purchase to share their shopping experience with their friends.

Social commerce in-store
Social shopping activities is not just done at home in front of the computer. It's also done in-store. The in-store shopping behaviour has changed dramatically. The in-store shopping experience is not limited to the shop anymore, it's also online.

In-store Activities      Percentages
Price searches in-store        62%  
Checks-in on Social Media site       45%
Use a search engine on their mobile phone to look for information       41%
Wait between five and 10 minutes for advice on social sites before buying       41%
Use a barcode scanner on their mobile phone to shop for prices       30%
Pause in a shop before buying in order to seek advice on a social network       25%
Source: Performics (October 2011)

See press release by Performics or download statistics on Slideshare.

3 Jul 2011

Word of Mouth Is Still Best

In the age of the Internet word of mouth is still best way to attract customers. 82 per cent of small businesses say that the customers find them via word of mouth, according to a survey by American Express. Although word of mouth sounds rather analog and old fashioned, it can happen on the web.

On the web there are several possibilities to pursue this. You give the consumers a possibility to share products, articles, pages on Facebook, Twitter, Digg and so on, this is called Social Sharing and has proved successful. You can also focus on Social Commerce or User-Generated Content (UGC). Social Commerce is a way to let people actively participate on online shopping sites. This is most commonly done by letting consumers rate products and pages or submit reviews. These methods might not strictly be word of mouth but this is a way to embrace the concept on the Internet.

Shown below is the other ways the Internet is used to attract customers.

Which of the following online marketing techniques does your business currently utilize?

A company website 86%
Social media (Twitter, Facebook, etc.) 44%
Mass e-mail 35%
Search engine optimization (-SEM) 28%
Search advertising (Google AdWords, etc.) 21%
Display advertising (such as banner ads) 18%
Video (for example, a channel on YouTube) 13%
Blog 12%
Rich local listings such as Google Places 10%
Rich profiles in consumer review sites (such as Yelp)   4%
Pod casts   4%
Other online marketing 17%
Source: American Express (July 2011)

See American Express OPEN Small Business Search Marketing Survey by American Express.

12 Jun 2011

1 in 10 Visits to a Website Comes from Sharing

You see them on every site: Addthis, ShareThis, Addtoany plus the possibility share on Facebook, Twitter and send via e-mail. The possibility to share content has really caught on. And there is a reason for this. A study by ShareThis shows that 10 per cent of website visits come from sharing and it generates almost half of the traffic for websites and brands that is created by search. Sharing also accounts for 31 per cent of referral traffic. So sharing is bigger than fans, friends and followers.

A link is shared 5 times

A link which is shared across all channels is clicked almost 5 times (4.9) so content shared by large groups of people reach a wider audience than content passed along from others.

A marketing opportunity
Sharing is a marketing solution for reaching large audiences when they are most receptive to a particular category of advertising. If you can get your customers and visitors to share your content you have the possibility to attract a large audience to your website. And more visitors is equal to better sales.  Or its should be.

Read the blog entry ShareThis and Starcom MediaVest Group Collaborate to Release First Comprehensive Study on Sharing on ShareThis.

5 Feb 2011

Social Media Is Driving Disappointingly Little Traffic to Your Site

If you are thinking of changing your marketing mix in favour of Social Media and discard the tried-and-true online marketing mix you might want to wait a little.

I have earlier written a blog post about how much a Facebook fan is worth but in a survey made by Foresee it's revealed that a Facebook, Twitter or other Social Media fan does not generate the revenue we might have expected it to, yet.

Social Media is only responsible for 3 per cent of the visitors to e-commerce website in the UK (in America it's 5 per cent), the study reveals. In comparison search engines are responsible for 13 per cent of the visitors and email marketing 10 per cent. Moreover, the customers who visit a website because of a Social Media interaction are not among those most likely to press on the proceed to check out button. The survey shows that in Great Britain Social Media doesn’t influence the online sales as much as hoped for.

Primary Influence on Website Visit
Familiarity with brand 46%
Search engine result 13%
Promotional e-mail 10%
Word-of-Mouth Recommendation 10%
TV, Newspaper, Radio or Magazine Ads      8%
Internet Advertising 5%
Interaction on Social Network 3%
Shopping Comparison Website 2%
Blogs or Discussion Forums 1%
Product Review Website 1%
Source: Foresee (February 2011)

When asked how the customers wanted to hear from retailers the traditional channels win again. A surprisingly high number (20 per cent) doesn’t want to hear from us at all - the rest are quite clear on how we are to contact them. Again Social Media is not among the most preferred. Only 2 per cent in the UK and 8 per cent in the US prefer Social Media such as Facebook, Twitter or Linkedin. Again e-mail marketing is most preferred with 62 per cent in the UK and 64 per cent in the US. Social Media is like all other channels important but, at the moment, not as important as we might have expected it to be.

Download the complete survey by Foresee.

22 Aug 2010

Companies Are Satisfied with Their Social Media ROI

Nearly half of the companies who work with social media are satisfied with the ROI. This number, however, is most likely even higher because 43 per cent don't even measure the results. Only 10 per cent are not satisfied with the ROI. This is the result of a report based on 457 marketing executives on social media among 457 American companies from King Fish Media.

The investment in social media will increase next year, the report shows. 75 per cent of the companies say they will increase their spending on social media next year. Of these 35 per cent tie their investment to at specific project or a custom media programme, one third characterize their involvement as a incremental increase to the marketing budget, one in five is funded by moving budget from mainstream media advertising or other parts of the marketing budget and 11 per cent don't know.

Two thirds of the companies promote the company as a whole on Facebook, Twitter and other social media platforms. 41 per cent focus on who work in the company, one fourth promote a specific product and 4 per cent have no clue what they are doing.

Here is a list of which social media platforms companies are currently using which give you a chance to see what your competitiors are doing in the social media landscape.

Linkedin 87%
Twitter 84%
Facebook 78%
Blogs 65%
Youtube 47%
News aggregate site (eg Digg, Stumbleupon) 36%
Bookmarking sites (eg 34%
My Space 9%
Source: KingFishMedia

Most companies work actively with social media and have a strategy but few have put an add on a social media platform. Less than one in three have advertised on Facebook, Twitter, Linkedin or other. Nearly half are satisfied with the result.

If you are still not out there you can see my blog posts on How to become a Social Media Champion, read that Twenty-two Per Cent of All Time Spent Online Is on Social Media, find out that Social Media Can Increase Profitability and so forth. The list goes on. You get a cup of coffee and digg in.
What are your plans for next year? Are you going to spend more of your marketing budget on social media?

Get the report on King Fish Media.

19 Aug 2010

Women Want to be Online - All the Time

Are you online all the time? Do you turn off your phone during the night? Many women in the ages 18 to 34 don't turn their phone off during the night and more than a one in three women using social media have fallen asleep with their smartphone or PDA in their hand, research from Oxygen Media Insights Group shows. Many young women are in close contact with family, friends and most likely work 24/7.

We know that many people are hyperconnected and like to explore the internet and social media site like Facebook, Twitter, Foursquare and so on. People are out there waiting to get involved in your site around the clock and to become a fan of your Facebook page and check-in on your location via Foursquare. You might ask yourself what are you offering. If your answer is nothing, you might sit down a get a brainstorm going. Because social media can increase profitability, this cannot be ignored. So invite the customer to participate in your brand and sell more.

Are you always online? Do you turn your phone off during the night?

3 Aug 2010

Facebook and Twitter Hit a Milestone

On this blog I have advocated the use of Facebook and Twitter. I have helped you on How to become a Social Media Champion, told you how Social Media Can Increase Profitability and have shown you 5 Pittfalls of Social Media and How to Avoid Them. You might have ignored these blogpost but if you weren't convinced before these numbers might.

Late July Facebook announced that the social media phenomenon has 500.000.000 user. Yes, some might have more that one profile but still the number can't be ignored. In other words one in every 14 person in the world is on Facebook. Shortly after Twitter also had interesting news. Message no. was uploaded the same month as Facebook celebrated its milestone. The social media where people only have 140 characters to tweet their message is continuously gaining popularity worldwide. The service was four years to reach 10 billion messages - which happened in March - but then less than five months to double the number.

Still in doubt? You can still get on Facebook and Twitter it's not too late but it's about time. People are waiting to hear from you.

30 Apr 2010

How to Become a Social Media Champion

If your company isn't involved in social media you are probably missing out. The numbers speak for themselves:
  • Social media is the no. 1 activity on the Internet
  • If Facebook was a country it would be the world's 4th largest country
  • The world second largest search engine is Youtube
  • 1 out of 8 married couples (2008) in America met via social media
The numbers go on and on you can see them all on Youtube. All this social interaction can be used commercially. Yes, you could distribute your ads all over Facebook but the abovementioned information can be used more intelligently. Fans and followers of a brand or company are more likely to buy from or recommend a company which they follow on Facebook and Twitter as I've stated in an earlier blog post.

Five basic rules to become a Social Media Champion
If you want to become a Social Media Champion there are a number of basic rules you should consider. If you take these rules into consideration, you have the potential to become a success on social media and subsequently increase your revenue.
  • Publish relevant and interesting content
  • Update your content regularly
  • Interact with your fans
  • Engage with your fans
  • Integrate applications
A lot of companies have fan pages on Facebook without any content. Why? If there was some relevant content on the page people might return - especially if it is updated regularly. If a user posts a comment on your page, answer him. This way your are in dialogue with your customers and might take some of the pressure of your call centre. Ask your fans to participate in competitions, treasure hunts, foto marathons etc. Anything that engages your fans. The Facebook Page API is rather open which makes it easy to integrate polls, games etc. on the fan page.

As mention in my previous blogpost this could be a valuable experience since more than half the people who are fans of a company or brand are more likely to purchase from the company and 60 to 79 % are more inclined to recommend the company or brand to a friend.

These were five very basic rules but there are without a doubt many others. What other rules do you recommend?

Social Media Can Increase Profitability

You might have wondered if it contributed to your business but now it's a fact: Social Media can increase your revenue. A study made by Chadwick Martin Bailey (CMB) shows that people who follow a company or brand on social media like Twitter and Facebook are more likely to buy or recommend a product or service from the company. Recommendations are important as I have made a blog post about earlier. The survey from CMB is made among 1.500 Americans shows that:
  • 67 % who are fans of a brand or company on Twitter are more likely to purchase a product or service from the company
  • 51 % who are fans of a brand or company on Facebook are more likely to purchase a product or service from the company
  • 79 % of people who are fans of a brand or company on Twitter are more inclined to recommend the company
  • 60 % who are fans of a brand or company on Facebook are more inclined to recommend the company
Twitter does somehow have a better credibility. Probably because it is more to the point and doesn't, unlike Facebook, have ads and games all over the place. But that needs to be investigated further before we can say anything certain about that.

The winners are the Social Media Champions
The numbers tell the whole story:
  • Social Media is the no. 1 acticity on the Internet
  • If Facebook was a country it would be the world's 4th largest country
  • The world second largest search engine is Youtube
And the list goes on. If we are to believe these numbers the future belongs to the companies who are taking Social Media seriously: The Social Media Champions. If you want to become a Social Media Champion, you can find inspiration in my blog post: How to become a Social Media Champion.

See the press release and download the full report on Chadwick Martin Bradley's homepage.