Showing posts with label Searching. Show all posts
Showing posts with label Searching. Show all posts

15 Jan 2012

Bing Beats Yahoo

Bing is now the second most popular search engine in America. Almost three years after Bing was introduced (Bing went online June 3, 2009 as a substitution for Live Search, Windows Live Search and MSN Search) it has now overtaken Yahoo's position as Google's worst competitor. An analysis by Comscore shows that Google sites led the U.S. explicit core search* market in December with 65.9 percent market share, followed by Microsoft sites with 15.1 per cent and Yahoo sites with 14.5 per cent.

Explicit Core Search* share report total U.S. – home and work locations
Total Explicit Core Search     Nov-11    Dec-11  Change
Google sites 65.4% 65.9% 0.5%
Microsoft sites 15.0%   15.1%   0.1%
Yahoo sites 15.1% 14.5% -0.6%
ASK networks 2.9% 2.9% 0.0%
AOL 1.6% 1.6% 0.0%
Source: Comscore (January 2012)
*Explicit Core Search excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

The analysis shows that from November to December 2011 Yahoo has lost 0.6 per cent of its searches. 0.5 per cent of the searches is now done at Google instead and just 0.1 per cent of the searches is now done on Bing. Unfortunately for Yahoo, this tiny percentage has the result that Bing is now the second most popular search engine in America.

See Press release by Comscore.

13 Sep 2010

Facebook Beats Google and Kills Yahoo

Social networking has beaten searching as American Internet surfers number no. 1 activity. Facebook has, according to ComScore, replaced Google as the most visited page. Americans spent 41.1 million minutes on Facebook in August which is about 9.9 per cent of their Internet surfing minutes for the month, Google (including Youtube, Gmail etc.) is surpassing 39.8 million minutes or 9.6 per cent surfing minutes.

In August, last year American Internet users had spent less than 5 per cent of their surfing time on Facebook and close to the same percentage on Google.  Three years ago, in 2007, Facebook had less than 2 per cent of American web surfers’ total minutes while Google accounted for less than 4 percent and Yahoo for over 12 percent. But things has changed dramatically since then.

Today, the third most popular website is Yahoo which accounts for 37.7 million minutes or 9.1 per cent. Back in July, it was the first timeYahoo overtaken by Facebook.