Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

18 Sep 2011

Android Beats IOS and Apple in Europe

The number of phones sold with the Android platform has increased dramatically in the last year. In July 2011, almost 1 in 4 smartphones in the five largest countries in Europe (Germany. France, Italy, Spain and the United Kingdom) are running on the Google Android platform, Comscore reports.

Top Smartphone Platforms in the Five Largest European Countries by Share of Smartphone User
Platform    July 2010  July 2011   Difference
Symbian        53,9%    37,8%    -16,1%
Google       6,0%    22,3%      16,2%
Apple     19,0%    20,3%        1,2%
RIM        8,0%      9,4%        1,5%
Microsoft     11,5%      6,7%       -4,8%
Source: Comscore Mobilens (September 2011)

Symbian holding on to no. 1   
Nokia's Symbian platform is still the most popular operating system for smartphones in Europe but not for long. In a year (from July 2010 to July 2011) the number of Symbian users has dropped with 16.1 per cent. The position at the top of the list will soon be overtaken by Android. Having recently replaced the Symbian platform with Microsoft Windows on Nokia's smartphones will not keep Nokia's smartphones at the top of the list. Windows has dropped almost 5 per cent (4.8) in the same period.

Producers using Android
HTC and Samsung have the highest market share among producers using Android in the five European countries with 34.6 and 31.7 per cent respectively, followed by Sony Ericsson with 18.8 per cent, LG with 3.4 per cent and Motorola with 2.8 per cent.

Top Mobile Producers for the Google Android Platform
Producers        UK    France   Germany      Italy    Spain
HTC      50,9%     21,8%     29,8%    24,8%   31,9%
Samsung      21,6%     42,3%     32,4%    35,6%    33,9%
Sony Ericsson      14,2%     17,4%    14,6%       8,3%   18,8%
LG        3,5%       7,8%      6,8%     10,1%     3,4%
Motorola        2,1%       3,0%      7,8%       2,4%      2,8%
Source: Comscore Mobilens (September 2011)

The UK is different from the rest of the four European countries. In the UK HTC is the leading producer with a 50.9 per cent market share with Samsung in second place with a 21.6 per cent market share. In the rest of the five countries Samsung is predominant. In France Samsung is the leading Android phone with a 42.3 per cent market share and more than a 30 per cent market share in Germany, Italy and Spain.

See the press release Android Captures #2 Ranking Among Smartphone Platforms in EU5 from Comscore.

20 Aug 2011

The Mobile Phone Has Become A Necessity

If you forget your wallet at home you don't go back for it; but you go back for your mobile/cell phone. The mobile/cell phone has become a necessity. A study made by Pew Internet shows that 83 per cent of Americans own a mobile phone. And they use it. Quite often.

Problems in Paradise
It is great that Americans use their mobile/cell phones this much. But not all is well in the Garden of Eden.16 per cent have difficulties reading on their phone because the screen is too small, and one in ten has difficulties entering a lot of text on their phone.

Texting is popular
Text messaging (sms) and taking pictures are the two most popular thing to do with your phone. Three in four mobile owners (73%) use their phones for both texting and picture taking. Other frequent activities are sending photos or videos, half  (54%) of mobile phone owners do this and surfing on the Internet via the mobile phone is done by 44 per cent.

One third of American adults (35%) own a smartphone. And smartphone users use their phone more than ordinary mobile/cell phone users. Nine in ten smartphone owners are texting or taking pictures with their phones, while eight in ten use their phone to surf on the Internet or to send photos or videos.

Percentage of adult cell phone owners within each group who use their phones to do the following:
Activity Mobile/cell phone owners         Smartphone owners
Texting              92%                  59%
Take picture              92%                  59%
Access the Internet              84%                  15%
Send phone or video              80%                  36%
E-mails              76%                  10%
Download apps              69%                    4%
Play a game              64%                  14%
Play music              64%                  12%
Record a video              59%                  15%
Go to social network sites              59%                    8%
Watch a video              54%                    5%
Post a photo or video online              45%                    5%
Do online banking              37%                    5%
Participate in a video chat or call              13%                    1%
Source: Pew Internet (August 2011)

Half the mobile/cell phone owners (51%) has used their mobile/cell phone at least once to get information they needed right here and now. One in four (27%) has experienced a situation in the previous month in which they had problems doing something because they didn't have their mobile/cell phone with them. This shows that we are becoming dependent on having our mobile/cell phone with us at all times, that's why we go back for it if we forget at home.

See Americans and their cell phones from Pew Internet.

5 Jun 2011

One in Three Compare Prices Online While Shopping in a Store

If you see a customer using his mobile phone while shopping he is probably not texting (sms) - he is comparing prices. One in three (34 per cent) compare prices online while shopping in a store, a survey by PriceGrabber reveals. And who can blame him; everybody wants to make a bargain. A customer has on average three shopping apps on his smartphone. In the survey the customers say that they have an average of 21 apps on their smartphone - among them three shopping apps.

Coupons and product deals
In addition to shopping on their mobile phones, consumers use their mobile phone to do a number of other shopping related tasks. Almost three in four (72 per cent) customers indicate that they are receiving coupons, product deals and price alerts on their mobile phone.

34 % compare prices
A little more than half (55 per cent) say they use their mobile phone to search the internet. And another third indicate they use their mobile phone to find nearby products to purchase. Finally, one in five (21 per cent) say they use product bar code scanning to find the best price.

Read the presse release Average consumer has downloaded three shopping-related apps by Pricegrabber.

29 May 2011

Huge Increase in Europeans Doing Mobile Banking

The next hot thing to do with your mobile phone is to access your bank account. Well, it might not be hot but at least it's pracitical. In march 20 million mobile users in United Kingdom, France, Spain, Germany and Italy accessed their bank account via a mobile phone, according to Comscore. This is equal to 8.5 per cent of mobile subscribers in these five countries.

A 40% rise among smartphone users
Since August last year there has been a 15.4 per cent rise in mobile bankers. People who access their bank account via a mobile phone are mostly smartphone users. Among smartphone users the number of banking users has risen by 40 per cent since August 2010. Smartphone users accounted for 70 per cent of the mobile banking back in March.

The French are ahead
Usually it's United Kingdom and Germany which are at the forefront. But not this time. When it comes to mobile banking France and Spain are ahead. France has the highest penetration of mobile bankers with 10.3 per cent accessing their bank accounts via their mobile phones. Spain is just behind 10.2 per cent. Germany, which is the largest smartphone audience in Europe, has surprisingly the lowest penetration of mobile banking users with just 6.8 per cent.

Accessed Bank Account
Country Percentage      
France     10,3%
Spain     10,1%
United Kingdom       8,6%
Italy       7,5%
Germany       6,8%
Source: ComScore (May 2011)

Mobile banking is for males
Two in three who access their account with a mobile phone are males. The 25-34 year olds are the most avid mobile banking users with 27.9 per cent.

Accessed Bank Account
Age Percentage      
13-17             4,0%
18-24     16,3%
25-34     27,9%
35-44     22,4%
45-54     13,5%
55+     15,9%
Source: ComScore (May 2011)

Read the presse release Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones by ComScore.

9 Apr 2011

Half the Population Uses the Mobile Phone when Shopping

Every second consumer in the U.S. uses his mobile phone to help decide which product to buy. And this is before the smartphone has really caught on America. In a study by Leo Burnett & Arc shows that the way we are shopping is forever changing – once again. And you better get in the game because shoppers are beginning to develop preferences for retailers which enable them to use their mobile phone while shopping. But we, the retailers, are not ready, quite yet. How many has a mobile site, an app for iPhone or Android; or even a site scalable for the mobile phone?

The way of involvement is changing
It might seem that high involvement shopping is now done more casually. Or is it? It’s just done differently. When buying expensive products which usually demands more consideration the research is done via the mobile phone on the go. On the other hand, giving an (almost) endless number of opportunities simple tasks are now done with more consideration than we are used to because consumers can customized interactions and experiences. A drink at a bar is not just a drink.

What is m-commerce exactly?
Shopping with the mobile phone can mean a lot of things from searching for a product, comparing products and finding prices. But it doesn’t stop there shoppers do also research benefits, gather information about where to buy it - and then actually buying the product. The shopping experience can also include activities done after the purchase, such as returning or servicing a product, sharing the purchase on Facebook and Twitter. Mobile shopping includes using the phone to facilitate any part of the shopping experience, from looking up a shop address, to reading reviews, sharing photos of the item, tweeting price details or using online shopping tools to help see the product.

How to succeed in m-commerce
If your shop is to become a success in the changing landscape, you must give the shopper a value-added mobile app and website. To reach all types of mobile shoppers, retailers should activate both mobile on the go and mobile in-store interactions. This can be offers on and on Foursquare, Facebook places and related services.

Download the Whitepaper from Leo Burnett & Arc.

15 Sep 2010

Android Users Clicks on more Ads than iPhone Users

If you have a mobile phone with an Android operating system (OS) you are more likely to click on an advertisement within an app than other smart phone users. A white paper from Nielsen shows that the phone's operating system apparently has a lot to do with our tendency to click on a banner ad in an app.

Clicked on an advertisement within an app:

System Yes No
Android 33%   67%
Microsoft Windows Mobile   29% 71%
Apple iPhone OS 26%74%
Other 24%76%
Palm OS 22% 78%
Blackberry 15% 85%
Source: Nielsen (September 2010)

This means that it might be a better idea to make an ad for phones with Android OS instead of making a banner for an iPhone. Naturally this depends on what you are selling. If you are selling the new iPhone it might be a good idea to target iPhone users. Naturally.

Download Nielsen's white paper: The State of Mobile Apps.