Showing posts with label Linkedin. Show all posts
Showing posts with label Linkedin. Show all posts

26 Nov 2011

Social Networking Has Gone Mobile

In the beginning, we used our mobile phone to talk to other humans, then we began texting each other and now it seems we are using our mobile friend to access social networks such as Facebook, Twitter, Linkedin, Tumblr and all the rest. A study from Comscore reveals that in September 2011, 55.1 million mobile users in Germany, the United Kingdom, Italy, France and Spain visited social networking sites or blogs on their mobile device, representing 23.5 per cent of the total mobile audience in these five countries.

Huge increase in daily visitors
In the last year, there has been an increase in the visiting frequency. People visit social media sites and blogs more often. 25.8 million mobile users visit a social networking site and or blog almost daily. This is a huge increase compared to the same period last year. The table below shows the frequency for mobile users visiting social networking site or blogs on a 3 month average ending in September 2010 vs. September 2011.

     Sep. 10     Sep. 11     Change
Visited a Social Networking Site or Blog ever 38,395,000   55,125,000    44%
Visited a Social Networking Site or Blog almost every day   15,438,000 25,779,000      67%
Source: Comscore (November 2011)

If you want people to visit your social networking site, you might want to consider making an application. The number of people accessing social networking site via a internet browser is still higher than people accessing it via an application but mobile users accessing a social networking site via an application has double within a year. The table below shows the accessing method for mobile users visiting social networking site or blog on a 3 month average ending in September 2010 vs. September 2011.

Social Networking Access Method     September 10     September 11      Change
Via mobile browser 23,855,000   31,307,000    31%
Via application   12,507 24,208      101%
Source: Comscore (November 2011)

Facebook still rules
Facebook is by far the most popular social networking site. No doubt about that. No one will be able to challenge Facebook for years, it seems. Twitter is growing faster but is still far behind.

Audience for selected Social Networking sites   September 10     September 11     Change
Facebook 25,361,000   39,022,000    54%
Twitter   3,980,000 8,568,000      115%
Tuenti 1,474,000   2,327,000    58%
Linkedin 944,000 2,210,000      134%
Source: Comscore (November 2011)

See press release by Comscore.

28 Aug 2011

Only Half of Adult Americans Are Using Social Networking Sites

You are on Facebook, you colleague is on Facebook; Everybody is on Facebook. Wrong. Only half of the adult Americans use social network sites, according to a survey by Pew Internet. This might seem like a catastrophic low number. There is, however, a silver ligning. Because 2 in 3 (65%) adult internet users are using a social networking site like Facebook, Linkedin, MySpace or equal. That’s a huge increase from 2008 where 29 per cent were using a social networking site. Back in 2005 only 8 per cent of internet user were surfing a social networking site.

Only e-mailing and searching are more popular
On a ordinary day 43 per cent of adult surfers use social networking. The only two activities which are more popular is e-mail used by 61 per cent and search engines used by 59 per cent.

It's woman's world
Women in the age of 18-29 are the most frequent users of social networking sites. 9 in 10 (89%) who are online have used a social media network site and 69 per cent use a social media site on an average day.

The percentage of adult internet users of each gender who use social networking sites
Year Females Males
2011            69%              60%
2010   67%   56%
2009   50%   42%
2008   30%   28%
2006   14%   18%
2005     6%     9%
Source: Pew Internet (August 2011)

And the young
If we are looking on age groups it's primarily young adults who are networking on the Internet. Social media network became popular five years ago. In 18 month, between February 2005 and August 2006, the use of social networking sites among young adult internet users increased from 9 per cent to 49 per cent. In the same period the use of social networking sites among the 30-49 year olds stod still. That has changed since then but the young adults are still dominating social networking sites.

The percentage of adult internet users in each age group who use social networking sites
Year     18-29   30-49   50-54    65+
2011      83%     70%     51%    33%
2010      86%     61%     47%    26%
2009      76%     48%    25%    13%
2008      67%     25%    11%      7%
2006      49%       8%      4%      1%
2005       9%       7%       6%      6%
Source: Pew Internet (August 2011)

However, grandmothers and grandfathers of all ages have adopted social networking online. In the last two years the use of social networking sites among internet users age 65 and older has grown 150 per cent. In the period the use of social networking sites by 50-64 year-old internet users has doubled.

Find more information in the survey 65% of online adults use social networking sites from Pew Internet.

5 Feb 2011

Social Media Is Driving Disappointingly Little Traffic to Your Site

If you are thinking of changing your marketing mix in favour of Social Media and discard the tried-and-true online marketing mix you might want to wait a little.

I have earlier written a blog post about how much a Facebook fan is worth but in a survey made by Foresee it's revealed that a Facebook, Twitter or other Social Media fan does not generate the revenue we might have expected it to, yet.

Social Media is only responsible for 3 per cent of the visitors to e-commerce website in the UK (in America it's 5 per cent), the study reveals. In comparison search engines are responsible for 13 per cent of the visitors and email marketing 10 per cent. Moreover, the customers who visit a website because of a Social Media interaction are not among those most likely to press on the proceed to check out button. The survey shows that in Great Britain Social Media doesn’t influence the online sales as much as hoped for.

Primary Influence on Website Visit
Familiarity with brand 46%
Search engine result 13%
Promotional e-mail 10%
Word-of-Mouth Recommendation 10%
TV, Newspaper, Radio or Magazine Ads      8%
Internet Advertising 5%
Interaction on Social Network 3%
Shopping Comparison Website 2%
Blogs or Discussion Forums 1%
Product Review Website 1%
Source: Foresee (February 2011)

When asked how the customers wanted to hear from retailers the traditional channels win again. A surprisingly high number (20 per cent) doesn’t want to hear from us at all - the rest are quite clear on how we are to contact them. Again Social Media is not among the most preferred. Only 2 per cent in the UK and 8 per cent in the US prefer Social Media such as Facebook, Twitter or Linkedin. Again e-mail marketing is most preferred with 62 per cent in the UK and 64 per cent in the US. Social Media is like all other channels important but, at the moment, not as important as we might have expected it to be.

Download the complete survey by Foresee.

9 Nov 2010

Social Sign-on Adds Value to Your Site

How many passwords do you have? And how often do you forget them or can’t remember which password to use for which site? Don't worry you aren't the only one. But you can help eliminate this problem for visitors to your site. The solution to this menace is to use Social Sign-on. Social Sign-on is simply to let the visitor sign-on using his social media password ie the user can sign-on using his Facebook, Twitter, Linkedin or other social media-password. And it's worth the effort to give the visitor the possibility to sign-on using his Social Sign-on a survey from Gigya and Edge Research shows.

In the survey which was done among both e-commerce sites and online publishers two-thirds think they get more value from registered users than non-registered users. There are especially 4 areas which the registered user create value to the website. These are:
  • Loyalty
  • Word of mouth
  • Targeting content
  • Bottom-line
Loyalty. Registered users are more engaged and more loyal than the visitors which aren't registered. It’s possible to build a relationship with this type of user who in return will visit the site more frequently and generate more page views than an unregistered user.

Word of Mouth. The above mentioned loyalty can create a positive buzz for the company. Three-quarters of the e-commerce sites agree that registered users are more likely to provide more or better user‐generated content and promote the brand.

Targeting content. Majorities also note their ability to target content and promotions to registered users, as well as follow-up with them after completing their purchase.

Bottom‐line. Nine‐in‐ten say that registered users are more likely to purchase their products and services, and improving revenue.

Download the report The Value of Social Sign‐on and the Registered User.

25 Oct 2010

Social Commerce and Product Research Are Gaining Ground

If you’re surfing the Internet for information about a product or service you’re about to buy you're not the only one. Three in five (58%) Americans say they do online research before buying a product or service. This is an increase since 2004 where half (49%) said they researched online before buying a product or a service.

Every day 21 per cent of American adults are researching products and services online, in 2004 only one in ten (9%) did this, The Pew Internet and American Life Project reveals in a study on American’s e-commerce behavior.

Researched a product or service yesterday:

Feb 04          Feb 05           Feb 07         Feb 10

9%             13%           15%         21%
Source: The Pew Internet and American Life System (September 2010)

It is not only information researching which has increased. Also Social Commerce is gaining ground. The online shoppers are also contributing with ratings and reviews and in this way sharing their opinion. This is mostly done on social networks like Facebook and Twitter. One in four (24%) American adults have posted comments about a product or service they've bought.

Not surprisingly the percentage of Americans shopping online have increased from 36 per cent in May 2000 to 52 per cent in 2010. The study shows that the more affluent Americans do more online research than those less affluent. The more affluent with more education are also more active in relation to Social Commerce and post reviews and comments more frequently.

The product and service information research and sharing coincides with increasing use of social networking sites. 46% of Americans reporting the use of Internet sites such as Facebook or LinkedIn which has increased from 5% in February 2005.

See the whole The Pew Internet and American Life Project on Online Product Research.

22 Aug 2010

Companies Are Satisfied with Their Social Media ROI

Nearly half of the companies who work with social media are satisfied with the ROI. This number, however, is most likely even higher because 43 per cent don't even measure the results. Only 10 per cent are not satisfied with the ROI. This is the result of a report based on 457 marketing executives on social media among 457 American companies from King Fish Media.

The investment in social media will increase next year, the report shows. 75 per cent of the companies say they will increase their spending on social media next year. Of these 35 per cent tie their investment to at specific project or a custom media programme, one third characterize their involvement as a incremental increase to the marketing budget, one in five is funded by moving budget from mainstream media advertising or other parts of the marketing budget and 11 per cent don't know.

Two thirds of the companies promote the company as a whole on Facebook, Twitter and other social media platforms. 41 per cent focus on who work in the company, one fourth promote a specific product and 4 per cent have no clue what they are doing.

Here is a list of which social media platforms companies are currently using which give you a chance to see what your competitiors are doing in the social media landscape.

Linkedin 87%
Twitter 84%
Facebook 78%
Blogs 65%
Youtube 47%
News aggregate site (eg Digg, Stumbleupon) 36%
Bookmarking sites (eg 34%
My Space 9%
Source: KingFishMedia

Most companies work actively with social media and have a strategy but few have put an add on a social media platform. Less than one in three have advertised on Facebook, Twitter, Linkedin or other. Nearly half are satisfied with the result.

If you are still not out there you can see my blog posts on How to become a Social Media Champion, read that Twenty-two Per Cent of All Time Spent Online Is on Social Media, find out that Social Media Can Increase Profitability and so forth. The list goes on. You get a cup of coffee and digg in.
What are your plans for next year? Are you going to spend more of your marketing budget on social media?

Get the report on King Fish Media.