Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

1 Jan 2012

Facebook Is the Most Popular Social Networking Site

It's hardly any surprise that Facebook was the most popular social networking site in America in 2011 (January-October). What might surprise is that Twitter is only third on the list surpassed by Blogger. According to Nielsen do 137,664,000 unique visitors visit Facebook each month. This is more than three times the number of unique visitors visiting Blogger.

Top 10 U.S. Social Networks & Blogs
Web brand Avg # of Unique Visitors (000) per month
Facebook 137,664
Blogger 45,712 
Twitter 23,574
Wordpress 20,357 
MySpace 17,935
Linkedin 17,020
Google+ 8,207
Yahoo! Pulse 8,063
Six Apart Typepad    7,793
Source: Nielsen Wire (December 2011)

See Nielsens Tops of 2011.

Google Is the Most Popular Website in America

Google was the most visited website in America in 2011 (January-October). According to Nielsen do 153,441,000 unique visitors visit the search engine each month.

Top 10 U.S. Web Brands in 2011
Web brand Avg # of Unique Visitors (000) per month
Google                 153,441
Facebook 137,644 
Yahoo! 130,121
MSN/WindowsLive/Bing 115,890 
YouTube 106,692
Microsoft 83,691
AOL Media Network 74,633
Wikipedia 62,097
Apple 61,608
Ask Search Network 60,552
Source: Nielsen Wire (December 2011)

See Nielsens Tops of 2011.

17 Dec 2011

The Italians Are the Champions of Socializing

In Italy you see people gathering everywhere having a chat. They are really great at socializing. But that's not limited to the physical world. Online they are great too. The Italians are the champions of social media. In Italy 8 in ten (80%) has set up a social networking profile, market report from Ofcom states.

Consumers who have have a social network profile
Italy 80%
UK  70%  
France 71%
Germany 65%
USA 78%
Source: Ofcom (December 2011)

It's primarily the young who visit social networking sites. The trend is the same all over Europe except in Italy where more people in each age groups seem to have adopted social networking sites compared to the rest of Europe.

Consumers who have visited a social networking website, by age
Country     18-24    25-44  45-64
Italy 93% 87% 74%
UK 92%   82%   71%
France 92% 81% 65%
Germany 88% 78% 64%
USA 95% 85% 73%
Source: Ofcom (December 2011)

In the two age groups 18-24 and 25-44 more than half visit a social networking site more than 2 times a day. Facebook is still the most popular social networking site - all over Europe.

Get the Ofcom International Communications Market Report 2011.

26 Nov 2011

Social Networking Has Gone Mobile

In the beginning, we used our mobile phone to talk to other humans, then we began texting each other and now it seems we are using our mobile friend to access social networks such as Facebook, Twitter, Linkedin, Tumblr and all the rest. A study from Comscore reveals that in September 2011, 55.1 million mobile users in Germany, the United Kingdom, Italy, France and Spain visited social networking sites or blogs on their mobile device, representing 23.5 per cent of the total mobile audience in these five countries.

Huge increase in daily visitors
In the last year, there has been an increase in the visiting frequency. People visit social media sites and blogs more often. 25.8 million mobile users visit a social networking site and or blog almost daily. This is a huge increase compared to the same period last year. The table below shows the frequency for mobile users visiting social networking site or blogs on a 3 month average ending in September 2010 vs. September 2011.

     Sep. 10     Sep. 11     Change
Visited a Social Networking Site or Blog ever 38,395,000   55,125,000    44%
Visited a Social Networking Site or Blog almost every day   15,438,000 25,779,000      67%
Source: Comscore (November 2011)

If you want people to visit your social networking site, you might want to consider making an application. The number of people accessing social networking site via a internet browser is still higher than people accessing it via an application but mobile users accessing a social networking site via an application has double within a year. The table below shows the accessing method for mobile users visiting social networking site or blog on a 3 month average ending in September 2010 vs. September 2011.

Social Networking Access Method     September 10     September 11      Change
Via mobile browser 23,855,000   31,307,000    31%
Via application   12,507 24,208      101%
Source: Comscore (November 2011)

Facebook still rules
Facebook is by far the most popular social networking site. No doubt about that. No one will be able to challenge Facebook for years, it seems. Twitter is growing faster but is still far behind.

Audience for selected Social Networking sites   September 10     September 11     Change
Facebook 25,361,000   39,022,000    54%
Twitter   3,980,000 8,568,000      115%
Tuenti 1,474,000   2,327,000    58%
Linkedin 944,000 2,210,000      134%
Source: Comscore (November 2011)

See press release by Comscore.

6 Nov 2011

Men Engage in More Social Shopping Activities than Women

Time and time again we hear that women love shopping - especially when the shopping experience involves social shopping activities like researching and sharing on social media sites like Facebook. I have even made several blog posts about it. Women still more frequently search for bargains, coupons and specials but a study from Performics shows that men actually do more social shopping activities than women.

Social shopping activities
Men do more frequently read reviews, research product information, find product availability, compare products and information about shops via social networks, shopping and bargain sites. As mentioned women are still more frequently searching for coupons, specials and bargains,.

Where men and women do social shopping activities
Social Media Site     Men     Women
Facebook  96%   97%
You Tube 54% 34%
Twitter 37% 24%
Google+ 36% 24%
My Space 31% 20%
Linkedin 30% 16
Source: Performics (October 2011)

Share the shopping experience
Social media has become a part of the shopping experience. When searching for a product social networkers most often visit Amazon, eBay or brand websites to begin their shopping experience or right before they decide to a buy. Social networkers are more likely to use social media sites such as Facebook immediately after the purchase to share their shopping experience with their friends.

Social commerce in-store
Social shopping activities is not just done at home in front of the computer. It's also done in-store. The in-store shopping behaviour has changed dramatically. The in-store shopping experience is not limited to the shop anymore, it's also online.

In-store Activities      Percentages
Price searches in-store        62%  
Checks-in on Social Media site       45%
Use a search engine on their mobile phone to look for information       41%
Wait between five and 10 minutes for advice on social sites before buying       41%
Use a barcode scanner on their mobile phone to shop for prices       30%
Pause in a shop before buying in order to seek advice on a social network       25%
Source: Performics (October 2011)

See press release by Performics or download statistics on Slideshare.

28 Aug 2011

Only Half of Adult Americans Are Using Social Networking Sites

You are on Facebook, you colleague is on Facebook; Everybody is on Facebook. Wrong. Only half of the adult Americans use social network sites, according to a survey by Pew Internet. This might seem like a catastrophic low number. There is, however, a silver ligning. Because 2 in 3 (65%) adult internet users are using a social networking site like Facebook, Linkedin, MySpace or equal. That’s a huge increase from 2008 where 29 per cent were using a social networking site. Back in 2005 only 8 per cent of internet user were surfing a social networking site.

Only e-mailing and searching are more popular
On a ordinary day 43 per cent of adult surfers use social networking. The only two activities which are more popular is e-mail used by 61 per cent and search engines used by 59 per cent.

It's woman's world
Women in the age of 18-29 are the most frequent users of social networking sites. 9 in 10 (89%) who are online have used a social media network site and 69 per cent use a social media site on an average day.

The percentage of adult internet users of each gender who use social networking sites
Year Females Males
2011            69%              60%
2010   67%   56%
2009   50%   42%
2008   30%   28%
2006   14%   18%
2005     6%     9%
Source: Pew Internet (August 2011)

And the young
If we are looking on age groups it's primarily young adults who are networking on the Internet. Social media network became popular five years ago. In 18 month, between February 2005 and August 2006, the use of social networking sites among young adult internet users increased from 9 per cent to 49 per cent. In the same period the use of social networking sites among the 30-49 year olds stod still. That has changed since then but the young adults are still dominating social networking sites.

The percentage of adult internet users in each age group who use social networking sites
Year     18-29   30-49   50-54    65+
2011      83%     70%     51%    33%
2010      86%     61%     47%    26%
2009      76%     48%    25%    13%
2008      67%     25%    11%      7%
2006      49%       8%      4%      1%
2005       9%       7%       6%      6%
Source: Pew Internet (August 2011)

However, grandmothers and grandfathers of all ages have adopted social networking online. In the last two years the use of social networking sites among internet users age 65 and older has grown 150 per cent. In the period the use of social networking sites by 50-64 year-old internet users has doubled.

Find more information in the survey 65% of online adults use social networking sites from Pew Internet.

3 Jul 2011

Word of Mouth Is Still Best

In the age of the Internet word of mouth is still best way to attract customers. 82 per cent of small businesses say that the customers find them via word of mouth, according to a survey by American Express. Although word of mouth sounds rather analog and old fashioned, it can happen on the web.

On the web there are several possibilities to pursue this. You give the consumers a possibility to share products, articles, pages on Facebook, Twitter, Digg and so on, this is called Social Sharing and has proved successful. You can also focus on Social Commerce or User-Generated Content (UGC). Social Commerce is a way to let people actively participate on online shopping sites. This is most commonly done by letting consumers rate products and pages or submit reviews. These methods might not strictly be word of mouth but this is a way to embrace the concept on the Internet.

Shown below is the other ways the Internet is used to attract customers.

Which of the following online marketing techniques does your business currently utilize?

A company website 86%
Social media (Twitter, Facebook, etc.) 44%
Mass e-mail 35%
Search engine optimization (-SEM) 28%
Search advertising (Google AdWords, etc.) 21%
Display advertising (such as banner ads) 18%
Video (for example, a channel on YouTube) 13%
Blog 12%
Rich local listings such as Google Places 10%
Rich profiles in consumer review sites (such as Yelp)   4%
Pod casts   4%
Other online marketing 17%
Source: American Express (July 2011)

See American Express OPEN Small Business Search Marketing Survey by American Express.

12 Jun 2011

1 in 10 Visits to a Website Comes from Sharing

You see them on every site: Addthis, ShareThis, Addtoany plus the possibility share on Facebook, Twitter and send via e-mail. The possibility to share content has really caught on. And there is a reason for this. A study by ShareThis shows that 10 per cent of website visits come from sharing and it generates almost half of the traffic for websites and brands that is created by search. Sharing also accounts for 31 per cent of referral traffic. So sharing is bigger than fans, friends and followers.

A link is shared 5 times

A link which is shared across all channels is clicked almost 5 times (4.9) so content shared by large groups of people reach a wider audience than content passed along from others.

A marketing opportunity
Sharing is a marketing solution for reaching large audiences when they are most receptive to a particular category of advertising. If you can get your customers and visitors to share your content you have the possibility to attract a large audience to your website. And more visitors is equal to better sales.  Or its should be.

Read the blog entry ShareThis and Starcom MediaVest Group Collaborate to Release First Comprehensive Study on Sharing on ShareThis.

3 Apr 2011

Will Facebook Commerce Kill E-commerce?

Does F-commerce (Facebook commerce) mean the end to e-commerce as we know it? According to Adgregate Markets and Webtrends it might just happen. The two companies state that major companies (Fortune 100) are experiencing a decline in visits to their websites. Last year 68 per cent of the top 100 companies were experiencing fewer visits on their websites with an average drop of 23 per cent.

Traffic is increasing on Facebook
At the same time there is an increase in visits to companies' Facebook fanpages in general. In a sample of 44 companies, 40 per cent experienced higher traffic to their Facebook page compared to their website. In this sample 65 per cent (13 companies) of non-e-commerce companies received more unique visits to their Facebook fanpage compared to their website. However, e-commerce companies did better than non-e-commerce companies. 5 companies did have promising Facebook trends and 77 per cent did drive consistent traffic to their websites, although experiencing a decline in annual visits.

Conversion rates
Conversion on Facebook isn’t bad either. Facebook commerce conversion rates range from 2 per cent to 4 per cent which is equal to e-commerce websites which has a 3.4 per cent average according to Forrester and The average order value is $104 (£64.5; €73.06) with 24 per cent growth month over month.

What to think and do?
Well, the numbers are there but does this mean that e-commerce will be replaced by F-commerce? Time will tell, but probably not. What it means is that in our struggle to care for both e-commerce and m-commerce (mobile commerce) we just have another channel to tend to: F-commerce. And let’s be honest: It’s great! So if you want to nurture this channel you need as a minimum to have a shop tab on your facebook fanpage giving your customers a shopping experience equal to one you give them on your website.

See Whitepaper from Adgregate Markets and Webtrends.

5 Mar 2011

Shoppers Don't Understand Why Brands Use Social Media

All brands, well at least brands with a minimum of self-respect, have a Facebook fanpage. Some companies might even have a Twitter profile or otherwise be working with social media. But according to Shoppercentric, this might not be such a great idea. Well, the idea is great, but regrettably, the consumers can't really see the point.

Shoppers prefer the shop
33 per cent of the consumers don't understand why brands are using social media (having a Facebook fanpage etc.) compared to 18 per cent saying they don't understand why retailers use social media. Dare we conclude that customers will rather communicate with the high street shop than the brand's head office in some remote place - at least when talking about social media.

Reason to use social media           Why shoppers think
companies do it
  What shoppers want
from companies
Sell products 54%26%
See what customers are saying 34%23%
Find info about their customers 29%24%
To stand out from their competitors    25%18%
To connect with people 25%23%
To bring the brand to life 23%20%
To tell med something new 22%32%
To help me have some fun  7%12%
Source: Shoppercentric (February 2011)

The retailers' websites are more popular
It's not only the retailer's Facebook page which is more popular than the page from the brand's head office. The online shopper will rather visit the retailer's website than the brand's website. Again local is better than global.

Shoppers might not always see the great idea behind a company's online presence but they do visit both our social media pages and our websites. Thank Good. The purpose why shoppers visit a social media page and website is nonetheless quite different.

Reason for contacting companies           Website   Social media
To make a purchase 63%6%
Researching 59%10%
News about products 51%13%
Find the best price    55%8%
Get loyalty award 44%7%
Reviews 43%12%
Offers, discounts, vouchers 43%10%
To make a complaint 42%6%
To get news    38%11%
See what others have bought 26%15%
Share thoughts, join a forum 14%29%
To fell part of a group 12%32%
Source: Shoppercentric (February 2011)

One in ten who follow a brand on Facebook is doing it in order to get a discount, exclusive price or to participate in a competition or to get news. Only 6 per cent do it to make a purchase which shows that Facebook isn't a place of commerce but a place of social interaction.

Read Windows on shopping in evolution by Shoppercentric.

13 Feb 2011

E-commerce Is Back on Track in the U.S.

Finally, after two years of rather modest e-commerce activity in the U.S. things have changed. Last year U.S. e-commerce spending reached $227.6 billion (£142,05; €227,6), which is an 9 per cent increase compared to 2009. Travel  grew 6 per cent to $85.2 billion  (£53,18; €62,93) and retail (non travel) jumped 10 per cent to $142.5 billion (£88,94; €105,26), according to the ComScore whitepaper: The 2010 U.S. Digital Year in Review.

Travel is, however, not the top growing category. The top growing categories are listed below.

Top 5 Growing U.S. Retail E-Commerce Categories in 2010
Consumer Electronics 19%
Computer Hardware 17%
Books & Magazines 16%
Flowers, Greetings & Gifts 13%
Jewelry & Watches      11%
Source: ComScore (February 2011)

Search engines
It's still the two search engines Google and Yahoo which attracts the majority of the traffic with 180 million visitors a month. Google is the no. 1 search engine, accounting for more than 3 out of every 5 North American searches. Yahoo is second.

However, Facebook is just behind. Last year the Social Network became the no. 1 website by time spent in august 2010. Facebook now accounts for 12.3 per cent of time spent online in the U.S., up from 7.2 per cent just a year ago.

Download the whitepaper: The 2010 U.S. Digital Year in Review by ComScore.

5 Feb 2011

Social Media Is Driving Disappointingly Little Traffic to Your Site

If you are thinking of changing your marketing mix in favour of Social Media and discard the tried-and-true online marketing mix you might want to wait a little.

I have earlier written a blog post about how much a Facebook fan is worth but in a survey made by Foresee it's revealed that a Facebook, Twitter or other Social Media fan does not generate the revenue we might have expected it to, yet.

Social Media is only responsible for 3 per cent of the visitors to e-commerce website in the UK (in America it's 5 per cent), the study reveals. In comparison search engines are responsible for 13 per cent of the visitors and email marketing 10 per cent. Moreover, the customers who visit a website because of a Social Media interaction are not among those most likely to press on the proceed to check out button. The survey shows that in Great Britain Social Media doesn’t influence the online sales as much as hoped for.

Primary Influence on Website Visit
Familiarity with brand 46%
Search engine result 13%
Promotional e-mail 10%
Word-of-Mouth Recommendation 10%
TV, Newspaper, Radio or Magazine Ads      8%
Internet Advertising 5%
Interaction on Social Network 3%
Shopping Comparison Website 2%
Blogs or Discussion Forums 1%
Product Review Website 1%
Source: Foresee (February 2011)

When asked how the customers wanted to hear from retailers the traditional channels win again. A surprisingly high number (20 per cent) doesn’t want to hear from us at all - the rest are quite clear on how we are to contact them. Again Social Media is not among the most preferred. Only 2 per cent in the UK and 8 per cent in the US prefer Social Media such as Facebook, Twitter or Linkedin. Again e-mail marketing is most preferred with 62 per cent in the UK and 64 per cent in the US. Social Media is like all other channels important but, at the moment, not as important as we might have expected it to be.

Download the complete survey by Foresee.

9 Nov 2010

Social Sign-on Adds Value to Your Site

How many passwords do you have? And how often do you forget them or can’t remember which password to use for which site? Don't worry you aren't the only one. But you can help eliminate this problem for visitors to your site. The solution to this menace is to use Social Sign-on. Social Sign-on is simply to let the visitor sign-on using his social media password ie the user can sign-on using his Facebook, Twitter, Linkedin or other social media-password. And it's worth the effort to give the visitor the possibility to sign-on using his Social Sign-on a survey from Gigya and Edge Research shows.

In the survey which was done among both e-commerce sites and online publishers two-thirds think they get more value from registered users than non-registered users. There are especially 4 areas which the registered user create value to the website. These are:
  • Loyalty
  • Word of mouth
  • Targeting content
  • Bottom-line
Loyalty. Registered users are more engaged and more loyal than the visitors which aren't registered. It’s possible to build a relationship with this type of user who in return will visit the site more frequently and generate more page views than an unregistered user.

Word of Mouth. The above mentioned loyalty can create a positive buzz for the company. Three-quarters of the e-commerce sites agree that registered users are more likely to provide more or better user‐generated content and promote the brand.

Targeting content. Majorities also note their ability to target content and promotions to registered users, as well as follow-up with them after completing their purchase.

Bottom‐line. Nine‐in‐ten say that registered users are more likely to purchase their products and services, and improving revenue.

Download the report The Value of Social Sign‐on and the Registered User.

25 Oct 2010

Social Commerce and Product Research Are Gaining Ground

If you’re surfing the Internet for information about a product or service you’re about to buy you're not the only one. Three in five (58%) Americans say they do online research before buying a product or service. This is an increase since 2004 where half (49%) said they researched online before buying a product or a service.

Every day 21 per cent of American adults are researching products and services online, in 2004 only one in ten (9%) did this, The Pew Internet and American Life Project reveals in a study on American’s e-commerce behavior.

Researched a product or service yesterday:

Feb 04          Feb 05           Feb 07         Feb 10

9%             13%           15%         21%
Source: The Pew Internet and American Life System (September 2010)

It is not only information researching which has increased. Also Social Commerce is gaining ground. The online shoppers are also contributing with ratings and reviews and in this way sharing their opinion. This is mostly done on social networks like Facebook and Twitter. One in four (24%) American adults have posted comments about a product or service they've bought.

Not surprisingly the percentage of Americans shopping online have increased from 36 per cent in May 2000 to 52 per cent in 2010. The study shows that the more affluent Americans do more online research than those less affluent. The more affluent with more education are also more active in relation to Social Commerce and post reviews and comments more frequently.

The product and service information research and sharing coincides with increasing use of social networking sites. 46% of Americans reporting the use of Internet sites such as Facebook or LinkedIn which has increased from 5% in February 2005.

See the whole The Pew Internet and American Life Project on Online Product Research.

19 Sep 2010

So Much Is a Facebook Fan Worth

You might have asked yourself or somebody else: “What is a Facebook fan actually worth?” And nobody has been able to answer this question. Until now! The answer is somewhere around €104 (£87). An average Facebook fan of your company is worth about €104 (£87), according to a report from Syncapse. However, if you work intelligently with social media and have done as described in my earlier blogs (eg How to Become a Social Media Champion) and if you have to avoided Social Media pitfalls the value of a Facebook fan can be quite high. But if you haven’t got a clue what’s going on social media wise the value is almost insignificant.

The report is one of the first to try to put an actual amount on the value of a Facebook fan which isn’t easy and can only be an estimate. However, it's interesting to see that the daily work with social media is probably worth the effort - and then some.

An average fan may participate with a brand ten times a year and will make one recommendation. But, an active fan may participate thirty times and make ten recommendations. The impact this has on fan value is quite dramatic. The report mentions that in the case of Coca-Cola, the best case for fan value reaches €243 (£204) which more 225 per cent more than the average value of a Facebook fan.

If a customer is fan of a product or service they are 28 per cent more likely than non-fans to continue using the brand. Fans are 41 per cent more likely than non-fans to recommend a product to their family and friends. This means that a company must try to move its Facebook fans up the value ladder that is trying to move the average fan value to the active end of the range.

Not only in terms of recommendations are Facebook fans more valuable. Fans buys more on average than do non-fans. Fans are on average spending €55 (£46) per year more than people who are not fans of the product. McDonald’s has the largest variability. Fans of McDonald’s are spending €122 (£102) more during a year than non-fans.

Product spending: Fans vs non-fans:
Company Fans Non-fans
Nokia €131 (£110)      €49 (£41)
BlackBerry €101 (£85) €75 (£63)
Motorola €122 (£102) €53 (£44)
Secret €68 (£57) €41 (£35)
Gillette €98 (£82)€49 (£59)
Axe €78 (£65) €47 (£40)
Dove €108 (£91) €44 (£37)
Victoria’s Secret     €175 (£147)€117 (£98)
Adidas €96 (£80)€56 (£47)
Nike €157 (£131)€54 (£64)
Coca-Cola €146 (£122) €93 (£77)
Oreo €54 (£64) €43 (£36)
Skittles €98 (£82)€34 (£40)
Nutella €78 (£65)€41 (£34)
Red Bull €87 (£73)€38 (£32)
Pringles €102 (£85) €47 (£39)
Playstation €144 (£120) €93 (£78)
Xbox €133 (£111) €107 (£89)
Starbucks €180 (£151) €85 (£71)
McDonald’s €237 (£198) €115 (£96)
Source: Syncapse (September 2010)

The conclusion is quite obvious: The companies which are engaging its Facebook fans are receiving a generous ROI. Companies which aren't engaging its fans aren't.

13 Sep 2010

Facebook Beats Google and Kills Yahoo

Social networking has beaten searching as American Internet surfers number no. 1 activity. Facebook has, according to ComScore, replaced Google as the most visited page. Americans spent 41.1 million minutes on Facebook in August which is about 9.9 per cent of their Internet surfing minutes for the month, Google (including Youtube, Gmail etc.) is surpassing 39.8 million minutes or 9.6 per cent surfing minutes.

In August, last year American Internet users had spent less than 5 per cent of their surfing time on Facebook and close to the same percentage on Google.  Three years ago, in 2007, Facebook had less than 2 per cent of American web surfers’ total minutes while Google accounted for less than 4 percent and Yahoo for over 12 percent. But things has changed dramatically since then.

Today, the third most popular website is Yahoo which accounts for 37.7 million minutes or 9.1 per cent. Back in July, it was the first timeYahoo overtaken by Facebook.

9 Sep 2010

Women Engage in More Social Activities Online

Women are more social than men. At least when using the internet. A whitepaper from ComScore shows that women engage in more social activities or visits more social networks than men when they go online.

If we compare women’s to men's online usage it's clear that women use far more time on social media.

Share of time spent on social activities:

Category Women       Men
Social Networking                  16.3%11.7%
Instant Messenger 11.3%10.4%
E-mails 7.7%6.8%
Communities 2.2% 1.8%
Blogs 0.9% 0.8%
Source: Media Metrix Worldwide (April 2010)

It's the same all over the world. It doesn't matter which region, women consistently engage in more social activities online than men. Without exception. In U.S.A. nearly 56 per cent of adult women say they go online to stay in touch, compared to 46 per cent of adult men. On a global scale, social activities like social networking, instant messaging and e-mails are the no.1 reason for women to go online.

In Latin America women spend up to 52 per cent of their total time online on social activities. Their most preferred activity is instant messaging (24 per cent) followed by the social networking (18 per cent) and e-mails (10 per cent). However, women in Asia Pacific only spend about 20 per cent of their total time online on these activities.

Adults' share of time spent on social networking, instant messaging and e-mail (% of total minutes):

Region Women       Men
World Wide                  33%27%
Latin America 52%45%
Europe 37%30%
North America 30% 25%
Asia Pacific 20% 17%
Source: Media Metrix Worldwide (March 2010)

Globally, women spend an average of 16.3 per cent of their online time on social networks (April 2010) compared to only 11.7 per cent for the men. The time spent on social networks has been increasing over the past year and shows the growing importance of social networking to women’s online experience.

You might not realize it but it's women above 45 years who are behind the greatest proportion of growth for social networking sites at the moment, in terms of both visits and time spent on the sites. They have similar reach and usage as the women 25-34 and 35-44. It is the users between the age of 15-24 who have the highest reach and the heaviest usage. However, all groups are spending a significant amount of their total online time on social activities.

Globally, Facebook is still the most popular social network but regional social networks have great appeal eg Mixi (Japan,) Vkontakte (Russia), StudiVZ (Germany), CyWorld (South Korea).

This trend has important implications for all e-commerce sites. If you can give your female customer an element of social networking, you will have an advantage. And actually you can: It's called Social Commerce. Read my blog post about Social Commerce and make your site more appealing to women.

Download the whitepaper from ComScore: Women on the Web: How Women are Shaping the Web.

22 Aug 2010

Companies Are Satisfied with Their Social Media ROI

Nearly half of the companies who work with social media are satisfied with the ROI. This number, however, is most likely even higher because 43 per cent don't even measure the results. Only 10 per cent are not satisfied with the ROI. This is the result of a report based on 457 marketing executives on social media among 457 American companies from King Fish Media.

The investment in social media will increase next year, the report shows. 75 per cent of the companies say they will increase their spending on social media next year. Of these 35 per cent tie their investment to at specific project or a custom media programme, one third characterize their involvement as a incremental increase to the marketing budget, one in five is funded by moving budget from mainstream media advertising or other parts of the marketing budget and 11 per cent don't know.

Two thirds of the companies promote the company as a whole on Facebook, Twitter and other social media platforms. 41 per cent focus on who work in the company, one fourth promote a specific product and 4 per cent have no clue what they are doing.

Here is a list of which social media platforms companies are currently using which give you a chance to see what your competitiors are doing in the social media landscape.

Linkedin 87%
Twitter 84%
Facebook 78%
Blogs 65%
Youtube 47%
News aggregate site (eg Digg, Stumbleupon) 36%
Bookmarking sites (eg 34%
My Space 9%
Source: KingFishMedia

Most companies work actively with social media and have a strategy but few have put an add on a social media platform. Less than one in three have advertised on Facebook, Twitter, Linkedin or other. Nearly half are satisfied with the result.

If you are still not out there you can see my blog posts on How to become a Social Media Champion, read that Twenty-two Per Cent of All Time Spent Online Is on Social Media, find out that Social Media Can Increase Profitability and so forth. The list goes on. You get a cup of coffee and digg in.
What are your plans for next year? Are you going to spend more of your marketing budget on social media?

Get the report on King Fish Media.

19 Aug 2010

Women Want to be Online - All the Time

Are you online all the time? Do you turn off your phone during the night? Many women in the ages 18 to 34 don't turn their phone off during the night and more than a one in three women using social media have fallen asleep with their smartphone or PDA in their hand, research from Oxygen Media Insights Group shows. Many young women are in close contact with family, friends and most likely work 24/7.

We know that many people are hyperconnected and like to explore the internet and social media site like Facebook, Twitter, Foursquare and so on. People are out there waiting to get involved in your site around the clock and to become a fan of your Facebook page and check-in on your location via Foursquare. You might ask yourself what are you offering. If your answer is nothing, you might sit down a get a brainstorm going. Because social media can increase profitability, this cannot be ignored. So invite the customer to participate in your brand and sell more.

Are you always online? Do you turn your phone off during the night?

3 Aug 2010

Facebook and Twitter Hit a Milestone

On this blog I have advocated the use of Facebook and Twitter. I have helped you on How to become a Social Media Champion, told you how Social Media Can Increase Profitability and have shown you 5 Pittfalls of Social Media and How to Avoid Them. You might have ignored these blogpost but if you weren't convinced before these numbers might.

Late July Facebook announced that the social media phenomenon has 500.000.000 user. Yes, some might have more that one profile but still the number can't be ignored. In other words one in every 14 person in the world is on Facebook. Shortly after Twitter also had interesting news. Message no. was uploaded the same month as Facebook celebrated its milestone. The social media where people only have 140 characters to tweet their message is continuously gaining popularity worldwide. The service was four years to reach 10 billion messages - which happened in March - but then less than five months to double the number.

Still in doubt? You can still get on Facebook and Twitter it's not too late but it's about time. People are waiting to hear from you.