9 May 2013

Keywords Search Is the Most Important Sales Initiative

Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US.

Ratings and e-mails
Two other very popular initiatives are newsletters and Social Commerce. E-mail Marketing has been around forever and is very effective. A newsletter is a must on any e-commerce website. Social Commerce ie given the customers the possibility to rate, review and share these became popular about a decade ago. And it works. People trust other people.

50 Features
The executives were given 50 features which were ranked on a 5-point scale: 5 being very valuable and 1 indicating not at all valuable in driving revenue and results. This is how they rated the 50 initiatives

Merchandicing initiative    

Percentage in
Top 3   
Keywords search 98  
Product rating and review             95
E-mail Marketing 95  
Free shipping             94
Seasonal promotions 93  
Cross sell             93
What's new 92  
Up sell             91
Top rated 91  
Alternate views             91
Top sellers 90  
Source: e-tail detail (April 2013)

This is what your competitors think are the most important merchandicing initiatives. If some of these are absent from your merchandicing mix, you might want to investigate if you should implement they and increase your revenue.

See the press release from E-tailing Group.


  1. Wonderful blog you have here but I was wondering if you knew
    of any forums that cover the same topics discussed in this article?
    I'd really love to be a part of community where I can get feed-back from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Bless you!

    Also visit my page: Replica Rolex Watches

  2. your blog is looking very nice and your color combination is very good Bulk SMS Reseller Chandigarh

  3. Very true that the keywords search are the most important in the sales as it will make us know about our competitors targeted keywords and will help in increasing the leads and sales generating the higher returns.

  4. I agree, if you want to keep up with the online marketing, start with the keywords you'll use for your products and website. But always keep an eye on avoiding keyword stuffing. Visitors will be annoyed with the overly used words, plus Google will have the idea to ban you.

  5. You apply pressure, elevate his near arm, and force his head to the Mustang
    Track/Field student site.

    My web-site ... Linde Warszawa

  6. Hi, yup this post is in fact pleasant and I have learned lot of things from it about blogging.

    Review my page :: nike casual shoes

  7. Howdy! I just wish to give you a huge thumbs up for the great info you've got right here on this post.
    I am returning to your blog for more soon.

    My blog: Free Minecraft Server Hosting

  8. If some one wants to be updated with newest technologies after that he must be pay a visit
    this site and be up to date all the time.

    My page: Oriental outcall massage; http://phpfoxtemplate.socialloft.com,

  9. Thanks very nice blog!

    Also visit my blog post :: projektowanie stron ()

  10. Hello there! Do you know if they make any plugins to assist with SEO?
    I'm trying to get my blog to rank for some targeted keywords but
    I'm not seeing very good gains. If you know of any please
    share. Appreciate it!

    My web blog :: real racing 3 hack

  11. I am truly grateful to the owner of this website who has shared this wonderful piece of
    writing at at this time.

    Feel free to visit my website sacs michael kors soldes

  12. A home-owner retains to utilize their own very good judgement, but these accreditations will likely be required by law
    however. Bodybuilding Exercises could be adopted by almost
    everybody. Of course if you're opting for the new build,
    local plumber to make changes to the Perth home designs is prior to the builder's even start.

    Here is my weblog :: ceiling fixtures

  13. A person necessarily help to make seriously posts I
    would state. This is the very first time I frequented your web page and
    thus far? I surprised with the analysis you made to
    create this actual put up extraordinary. Great activity!

    Here is my weblog ... was ist anxiety disorder

  14. ' An essentіɑl addition to any cleaning aгsenal is the portable carρet сleaner.
    The symbols are free eye candy seeing as how 90% of America uses the
    mass social media sites. Reǥardless of whether your decision is often a fashionable
    one, frequently rugs turn out to be a tremendous purchase
    that you help to make, perhaρs maybe once or twice in your
    oաn life.

    Also vіsit my weblog :: knoxville carpet cleaning company

  15. Keep on working, great job!

    Have a look at my webpage :: Discendodiscimus.Com

  16. Thank a lot. You have done excellent job. I enjoyed your blog . Nice efforts http://home2bis.com/sales-course/

  17. Copy your prototype keyword list into the box provided in the Google Keyword Tool. You can register and bypass the Captcha gateway if you like. It's free to use in either case.adwords wrapper tool

  18. SEO Service just what most individuals' desire. However, most of which have no idea of the inner thoughts and multi-step means of purchasing a fresh home