Ratings and e-mails
Two other very popular initiatives are newsletters and Social Commerce. E-mail Marketing has been around forever and is very effective. A newsletter is a must on any e-commerce website. Social Commerce ie given the customers the possibility to rate, review and share these became popular about a decade ago. And it works. People trust other people.
The executives were given 50 features which were ranked on a 5-point scale: 5 being very valuable and 1 indicating not at all valuable in driving revenue and results. This is how they rated the 50 initiatives
|Product rating and review||95|
This is what your competitors think are the most important merchandicing initiatives. If some of these are absent from your merchandicing mix, you might want to investigate if you should implement they and increase your revenue.
See the press release from E-tailing Group.