If you have considered opening an online shop in America but have been affraid that it might not be successful, well, the time might be just right. In the final months of 2011 ie October, November and December 2011 the Americans bought for almost 50 (49.7) billions dollars, a study from Comscore shows.
Double Digit Growth
There is more good news. The Americans have become quite good when it comes to typing in their credit card details in online shops. The study shows that 9 quarters in a row have had a positive year-over-year growth in American online spending. And it gets even better: For five quarters in a row there's been double digit growth. The table below is retail e-commerce (non-travel) excluding auctions, autos and large corporate purchases.
| Period | E-commerce Spending
($ million) | YOY growth |
| Q4 2011 | 49,698 | 14% |
| Q3 2011 | 36,308 | 13% |
| Q2 2011 | 37,501 | 14% |
| Q1 2011 | 38,002 | 12% |
| Q4 2010 | 43,432 | 11% |
| Q3 2010 | 32,133 | 9% |
| Q2 2010 | 32,942 | 9% |
| Q1 2010 | 33,982 | 10% |
| Q4 2009 | 39,045 | 3% |
| Q3 2009 | 29,552 | -2% |
| Q2 2009 | 30,169 | -1% |
| Q1 2009 | 31,031 | 0% |
| Q4 2008 | 38,071 | -3% |
| Q3 2008 | 30,274 | 6% |
| Q2 2008 | 30,581 | 13% |
| Q1 2008 | 31,178 | 11% |
| Q4 2007 | 39,132 | 19% |
| Q3 2007 | 28,441 | 23% |
| Q2 2007 | 27,176 | 23% |
| Q1 2007 | 27,970 | 17% |
Source: Comscore (February 2012)
As shown above there is still room for improvement compared to the happy days before the financial crisis back when the e-commerce spending was growing 23 per cent. But we a slowly getting there - and if you want to be a part of this, it might be now you have live you dream and open a webshop.
See p
ress release from Comscore.
