26 Feb 2012

Huge Increase in Android Usage in Europe

The use of the Android operating system has increased dramatically in the three largest countries in Europe during the last year. At the same time the Symbian operating system used in Nokia's mobile phones has plummeted.

Smartphone Market Share by OS in the Three Major European Countries
Operating
system
    
UK
Dec-11 
UK
Dec-10  
France
Dec-11
France
Dec-10
Germany
Dec-11
Germany
Dec-10
Android 36.6% 18.6% 35.4%19.3% 33.6% 11.6%
iOS 26.4%   27.4%   25.2%30.0% 22.2% 20.7%
RIM 18.3% 17.1% 9.2%8.1% 3.3% 4.8%
Symbian 14.5% 29.6% 17.0%30.2% 46.4% 28.4%
Microsoft 2.5% 4.9% 4.4%9.6% 7.9% 12.5%
Source: Comscore (February 2012)

If you are optimising your mobile site for Nokia phones it might be the time to focus on phones with Android operating system and iPhones.

See press release from Comscore.

4 comments:

  1. I spent a while looking for figure for this, so thanks for sharing them. I am using them and a new database from www.qas.co.uk to target the right phone users for a new product so you have helped me a lot.

    ReplyDelete