Double Digit Growth
There is more good news. The Americans have become quite good when it comes to typing in their credit card details in online shops. The study shows that 9 quarters in a row have had a positive year-over-year growth in American online spending. And it gets even better: For five quarters in a row there's been double digit growth. The table below is retail e-commerce (non-travel) excluding auctions, autos and large corporate purchases.
| Period | E-commerce Spending ($ million) | YOY growth |
| Q4 2011 | 49,698 | 14% |
| Q3 2011 | 36,308 | 13% |
| Q2 2011 | 37,501 | 14% |
| Q1 2011 | 38,002 | 12% |
| Q4 2010 | 43,432 | 11% |
| Q3 2010 | 32,133 | 9% |
| Q2 2010 | 32,942 | 9% |
| Q1 2010 | 33,982 | 10% |
| Q4 2009 | 39,045 | 3% |
| Q3 2009 | 29,552 | -2% |
| Q2 2009 | 30,169 | -1% |
| Q1 2009 | 31,031 | 0% |
| Q4 2008 | 38,071 | -3% |
| Q3 2008 | 30,274 | 6% |
| Q2 2008 | 30,581 | 13% |
| Q1 2008 | 31,178 | 11% |
| Q4 2007 | 39,132 | 19% |
| Q3 2007 | 28,441 | 23% |
| Q2 2007 | 27,176 | 23% |
| Q1 2007 | 27,970 | 17% |
As shown above there is still room for improvement compared to the happy days before the financial crisis back when the e-commerce spending was growing 23 per cent. But we a slowly getting there - and if you want to be a part of this, it might be now you have live you dream and open a webshop.
See press release from Comscore.
Great reading, thanks! Sometimes I just happen to stumble over info that arrives in a timely manner. Spot on ;-)
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Now this is something. Aside from writing on a magazine site, I also own an online store. And it's great since you reach more people than staying in a store in a single place and wait for customers to arrive. It's not always that you receive orders online also, but there are more advantages than branching out and build more stores around the city? Isn't it more tiring to visit each of your branches than to just sit around in front of your laptop?
ReplyDeleteWell it is very true because there are lots of benefits in online shopping. Such as convenience, variety, better prices, discreet purchases…etc.
ReplyDeleteNo wonder there are many online shopping websites that bloom for the past few years. The majority of Americans chooses to shop in the convenience of their home. They also have the chance to save more, practically because they don't need to spare too much time and fare to go to an existing store.
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