8 Jan 2012

M-commerce Break Through This Holiday

This holiday season the mobile phone finally had it's commercial break through in America. A survey by TechBargain shows that 58 per cent of shoppers have made their Christmas shopping via their mobile phones. Of the 58 per cent 69 per cent use both the mobile browser and apps to buy products (18 per cent only use apps, 13 per cent only use a mobile browser). For those who shop with their mobile phone, 79 per cent use it to research products, 73 per cent to browse stores and 77 per cent to compare prices.

3 in 4 say ease of use
70 per cent of mobile shoppers buy digital goods, 60 per cent consumer products, 46 per cent buy services and 38 per cent consumable goods. 3 in 4 (76 per cent) say ease of use is the reason they would buy one category of products over another and 1 in 3 (34 per cent) say price point as the reason why they would buy in one category over another.

See an excerpt of TechBargain's Survey.

3 comments:

  1. It so hard to find such good articles on best deals. This was really informative and satisfying. Thank you, please do keep writing such great articles on online shopping and deals.
    Online Shopping

    ReplyDelete
  2. An informative article which is so important to know..!! I hope that this is the post which is so helpful to us. I am really so pleased to get this post article very much. Keep it up…

    http://www.surveytool.com/customer-satisfaction-survey-questions/

    ReplyDelete
  3. Hi, I am also an ecommerce professional and work in the fashion business. I have been involved in online marketing for a long time now but still like to keep abreast of things by browsing the internet for interesting articles and tips. You can never know too much in this business, and with an ever-changing scene I feel it’s important to be informed and up-to-date with what’s new.

    ReplyDelete