15 Jan 2012

Bing Beats Yahoo

Bing is now the second most popular search engine in America. Almost three years after Bing was introduced (Bing went online June 3, 2009 as a substitution for Live Search, Windows Live Search and MSN Search) it has now overtaken Yahoo's position as Google's worst competitor. An analysis by Comscore shows that Google sites led the U.S. explicit core search* market in December with 65.9 percent market share, followed by Microsoft sites with 15.1 per cent and Yahoo sites with 14.5 per cent.

Explicit Core Search* share report total U.S. – home and work locations
Total Explicit Core Search     Nov-11    Dec-11  Change
Google sites 65.4% 65.9% 0.5%
Microsoft sites 15.0%   15.1%   0.1%
Yahoo sites 15.1% 14.5% -0.6%
ASK networks 2.9% 2.9% 0.0%
AOL 1.6% 1.6% 0.0%
Source: Comscore (January 2012)
*Explicit Core Search excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

The analysis shows that from November to December 2011 Yahoo has lost 0.6 per cent of its searches. 0.5 per cent of the searches is now done at Google instead and just 0.1 per cent of the searches is now done on Bing. Unfortunately for Yahoo, this tiny percentage has the result that Bing is now the second most popular search engine in America.

See Press release by Comscore.

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