Only e-mailing and searching are more popular
On a ordinary day 43 per cent of adult surfers use social networking. The only two activities which are more popular is e-mail used by 61 per cent and search engines used by 59 per cent.
It's woman's world
Women in the age of 18-29 are the most frequent users of social networking sites. 9 in 10 (89%) who are online have used a social media network site and 69 per cent use a social media site on an average day.
The percentage of adult internet users of each gender who use social networking sites
And the young
If we are looking on age groups it's primarily young adults who are networking on the Internet. Social media network became popular five years ago. In 18 month, between February 2005 and August 2006, the use of social networking sites among young adult internet users increased from 9 per cent to 49 per cent. In the same period the use of social networking sites among the 30-49 year olds stod still. That has changed since then but the young adults are still dominating social networking sites.
The percentage of adult internet users in each age group who use social networking sites
However, grandmothers and grandfathers of all ages have adopted social networking online. In the last two years the use of social networking sites among internet users age 65 and older has grown 150 per cent. In the period the use of social networking sites by 50-64 year-old internet users has doubled.
Find more information in the survey 65% of online adults use social networking sites from Pew Internet.