17 Dec 2011

The Italians Are the Champions of Socializing

In Italy you see people gathering everywhere having a chat. They are really great at socializing. But that's not limited to the physical world. Online they are great too. The Italians are the champions of social media. In Italy 8 in ten (80%) has set up a social networking profile, market report from Ofcom states.

Consumers who have have a social network profile
Italy 80%
UK  70%  
France 71%
Germany 65%
USA 78%
Source: Ofcom (December 2011)

It's primarily the young who visit social networking sites. The trend is the same all over Europe except in Italy where more people in each age groups seem to have adopted social networking sites compared to the rest of Europe.

Consumers who have visited a social networking website, by age
Country     18-24    25-44  45-64
Italy 93% 87% 74%
UK 92%   82%   71%
France 92% 81% 65%
Germany 88% 78% 64%
USA 95% 85% 73%
Source: Ofcom (December 2011)

In the two age groups 18-24 and 25-44 more than half visit a social networking site more than 2 times a day. Facebook is still the most popular social networking site - all over Europe.

Get the Ofcom International Communications Market Report 2011.


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