Huge increase in daily visitors
In the last year, there has been an increase in the visiting frequency. People visit social media sites and blogs more often. 25.8 million mobile users visit a social networking site and or blog almost daily. This is a huge increase compared to the same period last year. The table below shows the frequency for mobile users visiting social networking site or blogs on a 3 month average ending in September 2010 vs. September 2011.
|Sep. 10||Sep. 11||Change|
|Visited a Social Networking Site or Blog ever||38,395,000||55,125,000||44%|
|Visited a Social Networking Site or Blog almost every day||15,438,000||25,779,000||67%|
If you want people to visit your social networking site, you might want to consider making an application. The number of people accessing social networking site via a internet browser is still higher than people accessing it via an application but mobile users accessing a social networking site via an application has double within a year. The table below shows the accessing method for mobile users visiting social networking site or blog on a 3 month average ending in September 2010 vs. September 2011.
|Social Networking Access Method||September 10||September 11||Change|
|Via mobile browser||23,855,000||31,307,000||31%|
Facebook still rules
Facebook is by far the most popular social networking site. No doubt about that. No one will be able to challenge Facebook for years, it seems. Twitter is growing faster but is still far behind.
|Audience for selected Social Networking sites||September 10||September 11||Change|
See press release by Comscore.