26 Nov 2011

Social Networking Has Gone Mobile

In the beginning, we used our mobile phone to talk to other humans, then we began texting each other and now it seems we are using our mobile friend to access social networks such as Facebook, Twitter, Linkedin, Tumblr and all the rest. A study from Comscore reveals that in September 2011, 55.1 million mobile users in Germany, the United Kingdom, Italy, France and Spain visited social networking sites or blogs on their mobile device, representing 23.5 per cent of the total mobile audience in these five countries.

Huge increase in daily visitors
In the last year, there has been an increase in the visiting frequency. People visit social media sites and blogs more often. 25.8 million mobile users visit a social networking site and or blog almost daily. This is a huge increase compared to the same period last year. The table below shows the frequency for mobile users visiting social networking site or blogs on a 3 month average ending in September 2010 vs. September 2011.

     Sep. 10     Sep. 11     Change
Visited a Social Networking Site or Blog ever 38,395,000   55,125,000    44%
Visited a Social Networking Site or Blog almost every day   15,438,000 25,779,000      67%
Source: Comscore (November 2011)

If you want people to visit your social networking site, you might want to consider making an application. The number of people accessing social networking site via a internet browser is still higher than people accessing it via an application but mobile users accessing a social networking site via an application has double within a year. The table below shows the accessing method for mobile users visiting social networking site or blog on a 3 month average ending in September 2010 vs. September 2011.

Social Networking Access Method     September 10     September 11      Change
Via mobile browser 23,855,000   31,307,000    31%
Via application   12,507 24,208      101%
Source: Comscore (November 2011)

Facebook still rules
Facebook is by far the most popular social networking site. No doubt about that. No one will be able to challenge Facebook for years, it seems. Twitter is growing faster but is still far behind.

Audience for selected Social Networking sites   September 10     September 11     Change
Facebook 25,361,000   39,022,000    54%
Twitter   3,980,000 8,568,000      115%
Tuenti 1,474,000   2,327,000    58%
Linkedin 944,000 2,210,000      134%
Source: Comscore (November 2011)


See press release by Comscore.

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