Social shopping activities
Men do more frequently read reviews, research product information, find product availability, compare products and information about shops via social networks, shopping and bargain sites. As mentioned women are still more frequently searching for coupons, specials and bargains,.
Where men and women do social shopping activities
|Social Media Site||Men||Women|
Share the shopping experience
Social media has become a part of the shopping experience. When searching for a product social networkers most often visit Amazon, eBay or brand websites to begin their shopping experience or right before they decide to a buy. Social networkers are more likely to use social media sites such as Facebook immediately after the purchase to share their shopping experience with their friends.
Social commerce in-store
Social shopping activities is not just done at home in front of the computer. It's also done in-store. The in-store shopping behaviour has changed dramatically. The in-store shopping experience is not limited to the shop anymore, it's also online.
|Price searches in-store||62%|
|Checks-in on Social Media site||45%|
|Use a search engine on their mobile phone to look for information||41%|
|Wait between five and 10 minutes for advice on social sites before buying||41%|
|Use a barcode scanner on their mobile phone to shop for prices||30%|
|Pause in a shop before buying in order to seek advice on a social network||25%|
See press release by Performics or download statistics on Slideshare.