30 Oct 2011

Apple iOS Is Now Bigger than Nokia Symbian

Nokia's Symbian has for many years been the most popular operating system among smartphone users. Leaving Apple's iOS and Google's Android platform to struggle for second place. But not anymore. iOS has now a larger share, according to Comscore which has been looking into mobile and connected devices use in the five leading European markets (the United Kingdom, Germany, France, Italy and Spain) during an average three month period ending in August 2011.

Adding iPhone, IPad and iPod Touch together
Symbian still has the largest share of the smartphone market. However, if we add all mobiles and connected devices including iPhones, iPads and iPod Touches together, iOS has the larger share with 30.5 per cent of all mobile and connected devices (excluding feature phones and e-readers). Symbian ranks second, accounting for 28.7 per cent followed by Google's Android platform as the third most popular operating system with 23.5 per cent.

OS Market Share by Audience Installed Base

3 Month average ending August 2011
Total mobile subscribers above age 13
Device platform          
Share (%) of
Devices in Use
 
Apple iOS       30.5%
Symbian       28.7%
Google Android       23.5%
RIM (BlackBerry)         8.1%
Microsoft         5.5%
Other platforms         3.5%
Source: Comscore MobilLens (October 2011)

Symbian is no longer no. 1 because it’s share of the market is driven only by Symbian smartphones. In comparison almost half of iOS' share comes iPads and iPod Touches. There doesn't seem to be so many tables using Android, or they are just used less frequently, because tablets account for only 16 per cent of the Android platform share.


See press release by Comscore.

5 comments:

  1. With the amount of positive coverage that Apple has been getting their market could only grow, and then there is the "cool" factor.... Iphones seen to be considered as "cooler" than Nokia's smart phones.

    They have the added advantage of being in several growing markets: smartphones, tablets, mp3/media players, and PCs. The large product base leads to a "fan base" which speads to the phone market.

    Nokia rest solely on it's phones, and the uncertainty that their collaboration with Microsoft left a lot of wariness in the people who didn't want to buy a phone with microsofts phone OS.


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  2. The Windows phone might turn out be a success and then Nokia is back in the game. But it will take some effort.

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