Internet purchases by individuals 2010 (% of all individuals)
E-commerce has doubled in five years
It's not all bad, fortunately. In the last five years the number of people who shop online has doubled from 20 per cent in 2005 to 40 per cent in 2010.
Online shopping in the domestic market
The Internet makes it possible to buy products and services from online shops in other countries but surprisingly few consumers do this. Last year 23 per cent of all those who made an online purchase did so from a seller based in another EU Member State. This, however, differ from country to country. In 19 Member States (Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and United Kingdom) less than 50 per cent of online shoppers are purchasing goods or services from a shop in another country.
Find more information in the report Consumer behaviour in a digital environment by the European Parliament. Or get more numbers on the EU by Eurostat.