11 Sep 2011

Half of the Online Adults Have Shopped with Their Mobile Phone


Half (51%) of the online adults* have shopped with their mobile phone, a survey by IBM reports. This indicates that our online customers are not just using their computer to shop online but also their phone - and they like it.

68% note that price comparison on the mobile is important or very important
38% say they want receive discount coupons
38% want to be able to review and change their shopping basket items later time, on their computer
29% say it is important to receive special offers on the mobile phone

Find more information in the press release IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store.

*The survey including 4,000 adults in Great Britain, France, Germany and Italy who have access to the internet.

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