18 Sep 2011

Android Beats IOS and Apple in Europe

The number of phones sold with the Android platform has increased dramatically in the last year. In July 2011, almost 1 in 4 smartphones in the five largest countries in Europe (Germany. France, Italy, Spain and the United Kingdom) are running on the Google Android platform, Comscore reports.

Top Smartphone Platforms in the Five Largest European Countries by Share of Smartphone User
Platform    July 2010  July 2011   Difference
Symbian        53,9%    37,8%    -16,1%
Google       6,0%    22,3%      16,2%
Apple     19,0%    20,3%        1,2%
RIM        8,0%      9,4%        1,5%
Microsoft     11,5%      6,7%       -4,8%
Source: Comscore Mobilens (September 2011)

Symbian holding on to no. 1   
Nokia's Symbian platform is still the most popular operating system for smartphones in Europe but not for long. In a year (from July 2010 to July 2011) the number of Symbian users has dropped with 16.1 per cent. The position at the top of the list will soon be overtaken by Android. Having recently replaced the Symbian platform with Microsoft Windows on Nokia's smartphones will not keep Nokia's smartphones at the top of the list. Windows has dropped almost 5 per cent (4.8) in the same period.

Producers using Android
HTC and Samsung have the highest market share among producers using Android in the five European countries with 34.6 and 31.7 per cent respectively, followed by Sony Ericsson with 18.8 per cent, LG with 3.4 per cent and Motorola with 2.8 per cent.

Top Mobile Producers for the Google Android Platform
Producers        UK    France   Germany      Italy    Spain
HTC      50,9%     21,8%     29,8%    24,8%   31,9%
Samsung      21,6%     42,3%     32,4%    35,6%    33,9%
Sony Ericsson      14,2%     17,4%    14,6%       8,3%   18,8%
LG        3,5%       7,8%      6,8%     10,1%     3,4%
Motorola        2,1%       3,0%      7,8%       2,4%      2,8%
Source: Comscore Mobilens (September 2011)

The UK is different from the rest of the four European countries. In the UK HTC is the leading producer with a 50.9 per cent market share with Samsung in second place with a 21.6 per cent market share. In the rest of the five countries Samsung is predominant. In France Samsung is the leading Android phone with a 42.3 per cent market share and more than a 30 per cent market share in Germany, Italy and Spain.

See the press release Android Captures #2 Ranking Among Smartphone Platforms in EU5 from Comscore.

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