24 Jul 2011

UK Retailers Are Investing in E-commerce and M-commerce

To have an e-commerce website and an m-commerce platform is high priority in the UK. Top 100 retailers' IT investment in e-commerce and m-commerce will grow from 17 per cent last year to 23 per cent in 2011, according to a report by Martec International and BT Expedite & Fresca.

Web sales are just as important
The reason for this growth in investment is that sales from websites are an area where retailers are experiencing growth. Web sales and sales from the high street store are slowly becoming just as important. Having increased significantly every other year, non-store sales as a percentage of the total remain
at 6.3 per cent.

M-commerce is a "must have"
M-commerce is here to stay and a platform any retailer must have. 16 % of top 100 retailers are already using an m-commerce platform. This is an increase of 5 per cent from last year. However, even more m-commerce platforms will see the day of light in the near future because 12 per cent intend to adopt an m-commerce platform.

IT investment priorities – Top 100 UK retailers
IT priority
of retailers 
E-commerce/m-commerce       23%
Store systems       17%
PCI DSS compliance         8%
Supply chain         7%
Integration of systems         7%
Buying and merchandising         6%
Cost cutting         6%
Marketing CRM         5%
ERP         5%
Reporting/access to information         3%
Source: Martec International and BT Expedite & Fresca (July 2011)

Download Martec IT in Retail Summary Report 2011-12 by Martec International and BT Expedite & Fresca.


  1. This is a good news!

  2. It's good to know this list of the top priorities in the UK Market. Putting E-commerce/m-commerce on top of the list is very acceptable. E-commerce and M-commerce are expected to grow more in time. Anyway, I hope that merchants and vendors will give much more priority to PCI DSS compliance as well. This will ensure consumers' safety and security.

  3. “M-commerce” is new to me, but I heard from wholesale dropship companies that this platform is also useful in e=commerce business.