Web sales are just as important
The reason for this growth in investment is that sales from websites are an area where retailers are experiencing growth. Web sales and sales from the high street store are slowly becoming just as important. Having increased significantly every other year, non-store sales as a percentage of the total remain
at 6.3 per cent.
M-commerce is a "must have"
M-commerce is here to stay and a platform any retailer must have. 16 % of top 100 retailers are already using an m-commerce platform. This is an increase of 5 per cent from last year. However, even more m-commerce platforms will see the day of light in the near future because 12 per cent intend to adopt an m-commerce platform.
IT investment priorities – Top 100 UK retailers
|IT priority ||Percentage |
|PCI DSS compliance||8%|
|Integration of systems||7%|
|Buying and merchandising||6%|
|Reporting/access to information||3%|
Download Martec IT in Retail Summary Report 2011-12 by Martec International and BT Expedite & Fresca.