31 Jul 2011

The Number of Smartphone Users Visiting Retail Websites Has Increased by 80 Per Cent

Can your website be accessed by mobile phone and smartphone users? If not, you might want to make it accessible or even make an m-commerce site. 13.5 million mobile users in the UK, Germany, Italy, Spain and France visited a retail website from March to May this year, according to Comscore. This is equal to an 80 per cent increase over the past year. The UK has the largest growth with a 163-percent increase in smartphone users visiting a retail site.

Auction sites and shopping guides
Auction sites and shopping guides are also becoming increasing popular among mobile owners. 6.3 per cent of all mobile users in the UK, Germany, Italy, Spain and France visited an online auction site and 5.1 per cent also visited an online shopping guide from March to May 2011.

Among the UK, Germany, Italy, Spain and France, the UK had the highest penetration for auction sites, retail sites and shopping guides. One in ten mobile users in the UK (10.5 per cent) visited an auction site, 9.2 per cent visited a retail site and 5.7 per cent visited a shopping guide. The number of mobile users visiting a retail site grew by 118 per cent over the previous year, a number that is even more outspoken among smartphone users (up 163 per cent). The UK also had the highest increase for users visiting an auction site (up 95 per cent) and users visiting a shopping guide (up 71 per cent).

Mobile Retail Activity Among Total Mobile Subscribers

  UK Germany    Italy    Spain   France
Visited auction site     10,5%       6,7%    6,0%      4,1%      3,6%
Visited retail site   9,2%    6,5%    5,7%  3,4%  3,4%
Visited shopping guide      5,7%    5,4%    6,6%  4,3%  3,4%
Source: Comscore (July 2011)

See the press release from Comscore.

24 Jul 2011

UK Retailers Are Investing in E-commerce and M-commerce

To have an e-commerce website and an m-commerce platform is high priority in the UK. Top 100 retailers' IT investment in e-commerce and m-commerce will grow from 17 per cent last year to 23 per cent in 2011, according to a report by Martec International and BT Expedite & Fresca.

Web sales are just as important
The reason for this growth in investment is that sales from websites are an area where retailers are experiencing growth. Web sales and sales from the high street store are slowly becoming just as important. Having increased significantly every other year, non-store sales as a percentage of the total remain
at 6.3 per cent.

M-commerce is a "must have"
M-commerce is here to stay and a platform any retailer must have. 16 % of top 100 retailers are already using an m-commerce platform. This is an increase of 5 per cent from last year. However, even more m-commerce platforms will see the day of light in the near future because 12 per cent intend to adopt an m-commerce platform.

IT investment priorities – Top 100 UK retailers
IT priority
of retailers 
E-commerce/m-commerce       23%
Store systems       17%
PCI DSS compliance         8%
Supply chain         7%
Integration of systems         7%
Buying and merchandising         6%
Cost cutting         6%
Marketing CRM         5%
ERP         5%
Reporting/access to information         3%
Source: Martec International and BT Expedite & Fresca (July 2011)

Download Martec IT in Retail Summary Report 2011-12 by Martec International and BT Expedite & Fresca.

17 Jul 2011

1 in 5 Internet Surfers Are Using Google Chrome

The battle of Internet browsers has long been a fight between Internet Explorer and Firefox (and Safari for Mac users). Lately, Bing (Microsoft) and Chrome (Google) have joined the dojo.Well, Chrome has been around for a while and now it's really begining to be a browser we have to take into account when designing and testing our website og e-commerce sites.

Chrome up 32% this year
In June Chrome was responsible for 20.65% of the Internet traffic worldwide which is a huge increase from January where it had just 15.68%. A increase of 31.7%. While Chrome is gaining ground, Firefox is losing ground. Firefox had 28.34% of the traffic in June but 30.68% in the beginning of the year.

Top 5 Browsers from January to June 2011 (percentage)
Browser January    February    March     April       May     June
Internet Explorer     46,0 45,4 45,1 44,543,943,6
Firefox 30,7 30,4 29,9 29,729,328,3
Chrome 15,7 16,5 17,37 18,319,420,7
Safari 5,09 5,08 5,02 5,045,015,07
Other 2,6 2,6 2,5 2,482,52,4
Source: Statcounter (July 2011)

Bing, however, is showing in the statistics. It's growing, as I mentioned earlier, but worldwide we are still waiting for the big breakhtrough.

Get more statistics on Statcounter.

3 Jul 2011

Word of Mouth Is Still Best

In the age of the Internet word of mouth is still best way to attract customers. 82 per cent of small businesses say that the customers find them via word of mouth, according to a survey by American Express. Although word of mouth sounds rather analog and old fashioned, it can happen on the web.

On the web there are several possibilities to pursue this. You give the consumers a possibility to share products, articles, pages on Facebook, Twitter, Digg and so on, this is called Social Sharing and has proved successful. You can also focus on Social Commerce or User-Generated Content (UGC). Social Commerce is a way to let people actively participate on online shopping sites. This is most commonly done by letting consumers rate products and pages or submit reviews. These methods might not strictly be word of mouth but this is a way to embrace the concept on the Internet.

Shown below is the other ways the Internet is used to attract customers.

Which of the following online marketing techniques does your business currently utilize?

A company website 86%
Social media (Twitter, Facebook, etc.) 44%
Mass e-mail 35%
Search engine optimization (-SEM) 28%
Search advertising (Google AdWords, etc.) 21%
Display advertising (such as banner ads) 18%
Video (for example, a channel on YouTube) 13%
Blog 12%
Rich local listings such as Google Places 10%
Rich profiles in consumer review sites (such as Yelp)   4%
Pod casts   4%
Other online marketing 17%
Source: American Express (July 2011)

See American Express OPEN Small Business Search Marketing Survey by American Express.