12 Jun 2011

1 in 10 Visits to a Website Comes from Sharing

You see them on every site: Addthis, ShareThis, Addtoany plus the possibility share on Facebook, Twitter and send via e-mail. The possibility to share content has really caught on. And there is a reason for this. A study by ShareThis shows that 10 per cent of website visits come from sharing and it generates almost half of the traffic for websites and brands that is created by search. Sharing also accounts for 31 per cent of referral traffic. So sharing is bigger than fans, friends and followers.

A link is shared 5 times

A link which is shared across all channels is clicked almost 5 times (4.9) so content shared by large groups of people reach a wider audience than content passed along from others.

A marketing opportunity
Sharing is a marketing solution for reaching large audiences when they are most receptive to a particular category of advertising. If you can get your customers and visitors to share your content you have the possibility to attract a large audience to your website. And more visitors is equal to better sales.  Or its should be.

Read the blog entry ShareThis and Starcom MediaVest Group Collaborate to Release First Comprehensive Study on Sharing on ShareThis.


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