19 Jun 2011

Germany Has the Largest Marked for Online Video Watching

It might not be a big surprise since Germany has the largest online audience but here it is: Germany has the largest European marked for online video watching. In Germany there are 45 million unique viewers watching an average of 187 videos for 19.6 hours per viewer in April. The Turks are second with 20.7 million viewers with 169 videos viewed for an average 18.7 hours per viewer. The British are ranked third with 166 videos watched for 17.0 hours on average per viewer.

Online Video in Selected European Countries
Country          Videos pr 
  Hours pr viewer         Total Unique 
        Viewers (000)
Germany      186.919.6 44,928
Turkey 168.618.7 20,732
United Kingdom 166.417.0 32,594
Spain 150.918.418,902
France 131.2 12.838,658
Italy 114.8 12.818,690
Russia  86.8 9.739,840
Source: Comscore (Juni 2012)

See the press release: Germany Leads Europe in Online Video Viewing from Comscore.

12 Jun 2011

1 in 10 Visits to a Website Comes from Sharing

You see them on every site: Addthis, ShareThis, Addtoany plus the possibility share on Facebook, Twitter and send via e-mail. The possibility to share content has really caught on. And there is a reason for this. A study by ShareThis shows that 10 per cent of website visits come from sharing and it generates almost half of the traffic for websites and brands that is created by search. Sharing also accounts for 31 per cent of referral traffic. So sharing is bigger than fans, friends and followers.

A link is shared 5 times

A link which is shared across all channels is clicked almost 5 times (4.9) so content shared by large groups of people reach a wider audience than content passed along from others.

A marketing opportunity
Sharing is a marketing solution for reaching large audiences when they are most receptive to a particular category of advertising. If you can get your customers and visitors to share your content you have the possibility to attract a large audience to your website. And more visitors is equal to better sales.  Or its should be.

Read the blog entry ShareThis and Starcom MediaVest Group Collaborate to Release First Comprehensive Study on Sharing on ShareThis.

5 Jun 2011

One in Three Compare Prices Online While Shopping in a Store

If you see a customer using his mobile phone while shopping he is probably not texting (sms) - he is comparing prices. One in three (34 per cent) compare prices online while shopping in a store, a survey by PriceGrabber reveals. And who can blame him; everybody wants to make a bargain. A customer has on average three shopping apps on his smartphone. In the survey the customers say that they have an average of 21 apps on their smartphone - among them three shopping apps.

Coupons and product deals
In addition to shopping on their mobile phones, consumers use their mobile phone to do a number of other shopping related tasks. Almost three in four (72 per cent) customers indicate that they are receiving coupons, product deals and price alerts on their mobile phone.

34 % compare prices
A little more than half (55 per cent) say they use their mobile phone to search the internet. And another third indicate they use their mobile phone to find nearby products to purchase. Finally, one in five (21 per cent) say they use product bar code scanning to find the best price.

Read the presse release Average consumer has downloaded three shopping-related apps by Pricegrabber.