29 May 2011

Huge Increase in Europeans Doing Mobile Banking

The next hot thing to do with your mobile phone is to access your bank account. Well, it might not be hot but at least it's pracitical. In march 20 million mobile users in United Kingdom, France, Spain, Germany and Italy accessed their bank account via a mobile phone, according to Comscore. This is equal to 8.5 per cent of mobile subscribers in these five countries.

A 40% rise among smartphone users
Since August last year there has been a 15.4 per cent rise in mobile bankers. People who access their bank account via a mobile phone are mostly smartphone users. Among smartphone users the number of banking users has risen by 40 per cent since August 2010. Smartphone users accounted for 70 per cent of the mobile banking back in March.

The French are ahead
Usually it's United Kingdom and Germany which are at the forefront. But not this time. When it comes to mobile banking France and Spain are ahead. France has the highest penetration of mobile bankers with 10.3 per cent accessing their bank accounts via their mobile phones. Spain is just behind 10.2 per cent. Germany, which is the largest smartphone audience in Europe, has surprisingly the lowest penetration of mobile banking users with just 6.8 per cent.

Accessed Bank Account
Country Percentage      
France     10,3%
Spain     10,1%
United Kingdom       8,6%
Italy       7,5%
Germany       6,8%
Source: ComScore (May 2011)


Mobile banking is for males
Two in three who access their account with a mobile phone are males. The 25-34 year olds are the most avid mobile banking users with 27.9 per cent.

Accessed Bank Account
Age Percentage      
13-17             4,0%
18-24     16,3%
25-34     27,9%
35-44     22,4%
45-54     13,5%
55+     15,9%
Source: ComScore (May 2011)

Read the presse release Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones by ComScore.

3 comments:

  1. nice informative sharing...the facts and figures provided are quite useful...
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  2. This is the great information,The next hot thing to do with your mobile phone is to access your bank account. Well, it might not be hot but at least it's pracitical.I think, Many people accessed their bank account via a mobile phone.These figure are very useful.Thanks for sharing it.
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