8 May 2011

Germany Has the Largest Online Audience

If you want to have a successfull online business you might want to consider targeting Germany. An overview made by Comscore reveals that back in March Germany had the largest online audience above age 15. Germany had 49.7 million unique visitors, followed by Russia with 47.4 million unique visitors and France with 42.3 million unique visitors.

The Dutchs are online the longest
The Germans might have the largest Internet audience but visitors coming from the Netherlands have the highest engagement. The Dutchs spent 34.4 hours on average online in March, this is 33 per cent higher than Europe as a whole – followed by the visitors in the United Kingdom who spent 33.0 hours on average. The Dutchs were also viewing most pages in March each viewing 3,515 pages on average, 31 percent more than the European average.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors
Country          Total Unique 
     Visitors (000)      
  Average Hours 
pr. visitor
        Average Pages
pr Visitor
Europe      363,69726.0% 2,678
Germany 49,72923,4% 2,643
Russia 47,41722,8% 2,532
France    42,25127,5%2,644
United Kingdom 36,244 33,0%2,953
Italy 22,981 17,9%1,688
Turkey  22,768 29,4%3,098
Spain     21,317 26,3%2,404
Poland  18,192 25,9%2,976
Netherlands     11,953 34,4%3,515
Sweden  6,138 25,0%2,369
Belgium     5,903 19,7%2,016
Austria  4,654 13,8%1,456
Switzerland     4,646 18,4%1,794
Portugal  4,099 20,2%1,878
Denmark     3,638 20,8%2,138
Finland  3,336 24,7%2,359
Norway     3,212 25,1%2,019
Irland     2,048 18,8%1,720
Source: Comscore (May 2012)

See press release from Comscore.

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