3 Apr 2011

Women Shop More Frequently but Men Spend More pr Purchase

Women shop more frequently than men and that for the third year in a row. It may sound like a myth but it is not, according Deutsche Card Services (German Credit Card Services) which has investigated around eight million selected transactions on their platform. This is supporting a blog post I made last year about the same topic.

Six out of ten transactions in European online shops are done by a woman. Women might shop more frequently but men tend to use more money per purchase. A man has on average articles worth €93.12 (£82.23; $132,55) in his shopping cart when he makes his purchase. This is €24.47 (£21.61; $34.83) more than a woman usually has. Unfortunately, men are not always happy with their purchase. When shopping for less than €500 (£441,53; $711,7) chargebacks involving men are 0.0926 per cent meanwhile women only account for a third of that. Only when shopping for more than €500 (£441,53; $711,7) do women have a higher return rate.


See press release from Deutsche Card Services.

6 comments:

  1. its a fact that women purchases more but spend less money on shopping than men do. post free classified

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  2. Women fashion is to shopping regularly.Because women are born to be artistic.But aside from shopaholic women know how to spend money wisely.As a result the man spend more money than women.

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  3. That is so-called compulsory shopping I woudl say :) Of course men are spending more money on fashion than women, it's just the wrong perception that women are shopaholic.

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