20 Mar 2011

SEO Is Better Than SEM

The hard daily work to get your keywords ranked in search engines like Google and Bing is worth the effort. An eye-tracking study by User Centric reveals that organic search results are far superior to paid ads on search engines.

100% look at the organic result
The research shows that users overlook paid ads but organic search results are viewed 100 per cent of the time and users spend an average of 14.7 seconds on Google and 10.7 seconds on Bing looking at organic search results. The paid ads are dong lousy. Just 28 per cent of the users look at the right-side ads on Google, and just 21 per cent do the same on Bing.

Where users are looking for information           Google   Bing
Organic search result 100%      100%
Ads in the right-side     28%        21%
Ads above organic search result    90%        90%
Source: User Centric (January 2011)

It’s not all bad for SEM (Search Engine Marketing) because about 90 per cent look at the ads above the organic results. So in your online marketing mix you might want to pay a little extra to be on top of the search result that right to the search result.

User Centric was in its research looking in to five areas of interest: sponsored results at the top, sponsored results to the right of the organic search results, organic search results, left pane, and on-hover flyouts (which is only used by Bing).

See press release from User Centric.

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