|Number of words||January 2011||February 2011|| Month over month |
|Eight or more words||3,85%||3,80%||-1%|
This means that when you are doing your search engine optimization (SEO) you have to make sure your keywords are spot on. Customers are using shorter search phrases, hence, you have to make sure the customer can find you when only searching for one word. Yes, it can be done, but it's not easy.
See press release from Experian Hitwise.