12 Mar 2011

Bing Is Growing - Slowly

Google is still the undisputed king of the search engines. No doubt about that, but Microsoft's Bing seems to be gaining ground. According to Experian Hitwise Bing is the search engine which has improved most from January to February 2011. Experian has examined 10 million U.S. web searches in four weeks ending February 26 2011 and Bing has improved the most while Google is slowly losing ground.

Percent of all U.S. searches among leading search engines                January     2011   February 2011  Month over month percentage change
Google 67,95%66,69%-2%
Bing-powered searches 27,44%28,48% 4%
Yahoo 14,62%14,99% 3%
Bing    12,81%13,49% 5%
Source: Experian Hitwise (March 2011)

More people are using Bing. And Bing seems also successful in providing a useful search result which is basically why people are using search engines in the first place.

Success rate among search engines           January 2011   February 2011
Yahoo 81,38%81,51%
Bing 81,54%81,27%
Google 65,58%65,80%
Source: Experian Hitwise (March 2011)

When people makes a search on Yahoo or Bing more than 81 per cent of the searches result in a visit to a web page. Google achieved a success rate of only 66 per cent. This means that a third of the searches on Google doesn't result in a visit to a web page.

Optimize for Bing
Many e-commerce marketers have just done search engine optimisation (SEO) in order to perform well on Google. The numbers mentioned above mean that we should begin to take Bing seriously. If you do it now it might give you an advantage because you have optimized to Bing before everybody else and accordingly be ranked higher.

See press release from Experian Hitwise.

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