|Percent of all U.S. searches among leading search engines||January 2011||February 2011||Month over month percentage change|
More people are using Bing. And Bing seems also successful in providing a useful search result which is basically why people are using search engines in the first place.
|Success rate among search engines||January 2011||February 2011|
When people makes a search on Yahoo or Bing more than 81 per cent of the searches result in a visit to a web page. Google achieved a success rate of only 66 per cent. This means that a third of the searches on Google doesn't result in a visit to a web page.
Optimize for Bing
Many e-commerce marketers have just done search engine optimisation (SEO) in order to perform well on Google. The numbers mentioned above mean that we should begin to take Bing seriously. If you do it now it might give you an advantage because you have optimized to Bing before everybody else and accordingly be ranked higher.
See press release from Experian Hitwise.