13 Feb 2011

E-commerce Is Back on Track in the U.S.

Finally, after two years of rather modest e-commerce activity in the U.S. things have changed. Last year U.S. e-commerce spending reached $227.6 billion (£142,05; €227,6), which is an 9 per cent increase compared to 2009. Travel  grew 6 per cent to $85.2 billion  (£53,18; €62,93) and retail (non travel) jumped 10 per cent to $142.5 billion (£88,94; €105,26), according to the ComScore whitepaper: The 2010 U.S. Digital Year in Review.

Travel is, however, not the top growing category. The top growing categories are listed below.

Top 5 Growing U.S. Retail E-Commerce Categories in 2010
Consumer Electronics 19%
Computer Hardware 17%
Books & Magazines 16%
Flowers, Greetings & Gifts 13%
Jewelry & Watches      11%
Source: ComScore (February 2011)

Search engines
It's still the two search engines Google and Yahoo which attracts the majority of the traffic with 180 million visitors a month. Google is the no. 1 search engine, accounting for more than 3 out of every 5 North American searches. Yahoo is second.

However, Facebook is just behind. Last year the Social Network became the no. 1 website by time spent in august 2010. Facebook now accounts for 12.3 per cent of time spent online in the U.S., up from 7.2 per cent just a year ago.

Download the whitepaper: The 2010 U.S. Digital Year in Review by ComScore.


  1. the facts and figures provided are quite helpful...thnaks for sharing..
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  2. Thanks for sharing blog like this, it helps in presenting sales and e-commerce back on track. Online sales blogs and social media also take a major role in presenting e-commerce on track.