Travel is, however, not the top growing category. The top growing categories are listed below.
|Top 5 Growing U.S. Retail E-Commerce Categories in 2010|
|Books & Magazines||16%|
|Flowers, Greetings & Gifts||13%|
|Jewelry & Watches||11%|
It's still the two search engines Google and Yahoo which attracts the majority of the traffic with 180 million visitors a month. Google is the no. 1 search engine, accounting for more than 3 out of every 5 North American searches. Yahoo is second.
However, Facebook is just behind. Last year the Social Network became the no. 1 website by time spent in august 2010. Facebook now accounts for 12.3 per cent of time spent online in the U.S., up from 7.2 per cent just a year ago.
Download the whitepaper: The 2010 U.S. Digital Year in Review by ComScore.