Digital products shoppers have purchased online:
|Product||Percentage who have bought|
|Digital magazine, newspaper, article or report||18%|
|Video, movie or show||16%|
|Premium content (on site with free material)||11%|
|Tool or material to in video game||5%|
|Cheat codes (shame on you:-))||5%|
|Access to websites, eg dating service||5%|
25 per cent have bought just one of the products mentioned above. However, 16 per cent have purchased six or more types of digital content.
The average amount the online shopper pays for the digital service is about $47 (€38, £30) per month, including subscription. However, most shoppers are spending about $10 (€7,5; £6) per month.
Download the report 65% of Internet users have paid for online content at Pew Internet.