30 Jan 2011

Google Is Giving Original Content Priority in Search Results

When you make a search you might have experienced that your search result (SERP) is full of pages which apparently have the same content. What you want is most likely the webpage which initially published the information. You click on the website you think might be the right one but instead you get to one of the websites which just scrapes content of other websites and publish it in order to attract traffic. These types of websites are worthless to you and your customers. They are a nuisance. And sometimes there are so many of them that you might never find the information you are looking for.

Earlier this week Google took action
Google is aware of this problem, Matts Cutts, Google's Principal Engineer, said in a blog post 21 January:

"And we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content."

Google has now done something about this earlier this week, according to Matt Cutts. Google has improved the search results.

Original content will have priority
A search result is generated through a complex algorithm which we won't go into here. However, Google is able to tweaked this algorithm in order to manipulate the search result. Google has now tweaked this algorithm which should give original content more priority. This will also help companies if their competitor just copy the content. The company which was first to publish the content will have priority.

So you and your customers should be able to get better search results which will make it easier to find the information and products you and your customers are searching for.

See the whole blog post by Matt Cutts.


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