Consumers who have have a social network profile
It's primarily the young who visit social networking sites. The trend is the same all over Europe except in Italy where more people in each age groups seem to have adopted social networking sites compared to the rest of Europe.
Consumers who have visited a social networking website, by age
In the two age groups 18-24 and 25-44 more than half visit a social networking site more than 2 times a day. Facebook is still the most popular social networking site - all over Europe.
Get the Ofcom International Communications Market Report 2011.