22 Nov 2010

Free Shipping Increases Order Value

Are your web shop offering free shipping? Do you have any free shipping campaigns? No? Well, you might want to reconsider. A report from Comscore reveals that most of your competitors have free shipping from time to time. In Q3 2010, 41 per cent of all online retail transactions had free shipping. This is an increase by 6 percentage points from two years earlier. And the customers love it. 55 per cent of the customers indicate that they would be at least somewhat likely to leave their shopping cart without free shipping when they made their purchase.

In another Comscore survey, 84 per cent of consumers answered that free shipping was somewhat or very important to them when making a purchase this holiday season.

If you introduce free shipping, you might think your average shopping cart value will be missing a significant amount: P&P (post and packing). Well, your shopping cart will be missing P&P, however, the cart value will be much higher. In Q3 2010 the average order value for transactions involving free shipping was 41 per cent higher than transactions without free shipping. Still not a fan of free shipping?

Read more on Comscores blog .


  1. Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a 25 foot drop, just so she can be a youtube
    sensation. My iPad is now destroyed and she has 83 views.
    I know this is completely off topic but I had to share it
    with someone!

    Take a look at my site: Garcinia cambogia surpeme Supplement


  2. My web blog ... website ()

  3. Turkish national Hace Galip Dedekarginoglu, whose website touts unlicensed contractors innovative service solutions with full
    water pressure and excessive use of subcontracting clauses in the long run and defrost the coils for you to staying.

    Take a look at my webpage: web page ()

  4. como importar da china
    A vital source for the audience that takes the reader step by step.

  5. I am upbeat to locate your recognized method for composing the post. Presently you make it simple for me to comprehend and execute the idea. Much obliged to you for the post.  Europa-Road Kft

  6. My eight years old can be a fiend. She read To Kill a Mockingbird in a day and right now she's breezing through Chekhov. She types over 90 words for each minute and often writes up to 12 or fourteen pages a day. She lives and breathes reading and writing and cannot realise why everyone doesn't feel this way. trucking