22 Nov 2010

Free Shipping Increases Order Value

Are your web shop offering free shipping? Do you have any free shipping campaigns? No? Well, you might want to reconsider. A report from Comscore reveals that most of your competitors have free shipping from time to time. In Q3 2010, 41 per cent of all online retail transactions had free shipping. This is an increase by 6 percentage points from two years earlier. And the customers love it. 55 per cent of the customers indicate that they would be at least somewhat likely to leave their shopping cart without free shipping when they made their purchase.

In another Comscore survey, 84 per cent of consumers answered that free shipping was somewhat or very important to them when making a purchase this holiday season.

If you introduce free shipping, you might think your average shopping cart value will be missing a significant amount: P&P (post and packing). Well, your shopping cart will be missing P&P, however, the cart value will be much higher. In Q3 2010 the average order value for transactions involving free shipping was 41 per cent higher than transactions without free shipping. Still not a fan of free shipping?

Read more on Comscores blog .

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