In 2009 the turnover for distance selling in the Nordic region was €8,583,230,513 (£7,531,804,220) and it is rinsing. In the same period distance selling increased by 17%, a report from Post Norden shows. Last year on an average each person living in the Nordic region bought articles for €692 (£607). If your shop or company isn't situated in the Nordic Countries - don't worry. Because nearly half the citizens who shop online have bought their shirt, cream or radio in another country.
Differences within the Nordic countries
Below you'll find some difference and similarities with in the Nordic countries regarding online shopping. I have only listed the most common and top 3-5 in each group.
The Danes are bargain hunters and the Finns are all for convenience.
Reason to purchase online:
|Shop when I want||20%||18%||23%||30%|
The Swedes expect to get an invoice and the Danes love their Dankort/Visa card.
The most common payment methods:
Apparel and shoes are the most popular products.
The most common product purchased online:
|Computers and electronics||39%||46%||40%||33%|
|CDs and film||24%||25%||20%||29%|
Search engines rule the world and comparison sites are second.
First step when purchasing:
|Ratings and reviews||48%||43%||49%||39%|
|Get retail inspiration||19%||26%||13%||14%|
The Norwegians go bargain hunting abroad, the Swedes are looking for larger selection.
Reason to purchase abroad:
|It's cheaper than home||47%||61%||65%||46%|
|Can't find it online in my country||33%||32%||27%||37%|
These were the most interesting figures from the Nordic region. If you are missing some numbers or categories you are welcome to contact me and I will look into the report from Posten Norden and see what I can dig out for you. You can find my e-mail under contact.
See the latest number on Scandinavian and Nordic e-commerce