19 Sep 2010

So Much Is a Facebook Fan Worth

You might have asked yourself or somebody else: “What is a Facebook fan actually worth?” And nobody has been able to answer this question. Until now! The answer is somewhere around €104 (£87). An average Facebook fan of your company is worth about €104 (£87), according to a report from Syncapse. However, if you work intelligently with social media and have done as described in my earlier blogs (eg How to Become a Social Media Champion) and if you have to avoided Social Media pitfalls the value of a Facebook fan can be quite high. But if you haven’t got a clue what’s going on social media wise the value is almost insignificant.

The report is one of the first to try to put an actual amount on the value of a Facebook fan which isn’t easy and can only be an estimate. However, it's interesting to see that the daily work with social media is probably worth the effort - and then some.

An average fan may participate with a brand ten times a year and will make one recommendation. But, an active fan may participate thirty times and make ten recommendations. The impact this has on fan value is quite dramatic. The report mentions that in the case of Coca-Cola, the best case for fan value reaches €243 (£204) which more 225 per cent more than the average value of a Facebook fan.

If a customer is fan of a product or service they are 28 per cent more likely than non-fans to continue using the brand. Fans are 41 per cent more likely than non-fans to recommend a product to their family and friends. This means that a company must try to move its Facebook fans up the value ladder that is trying to move the average fan value to the active end of the range.

Not only in terms of recommendations are Facebook fans more valuable. Fans buys more on average than do non-fans. Fans are on average spending €55 (£46) per year more than people who are not fans of the product. McDonald’s has the largest variability. Fans of McDonald’s are spending €122 (£102) more during a year than non-fans.

Product spending: Fans vs non-fans:
Company Fans Non-fans
Nokia €131 (£110)      €49 (£41)
BlackBerry €101 (£85) €75 (£63)
Motorola €122 (£102) €53 (£44)
Secret €68 (£57) €41 (£35)
Gillette €98 (£82)€49 (£59)
Axe €78 (£65) €47 (£40)
Dove €108 (£91) €44 (£37)
Victoria’s Secret     €175 (£147)€117 (£98)
Adidas €96 (£80)€56 (£47)
Nike €157 (£131)€54 (£64)
Coca-Cola €146 (£122) €93 (£77)
Oreo €54 (£64) €43 (£36)
Skittles €98 (£82)€34 (£40)
Nutella €78 (£65)€41 (£34)
Red Bull €87 (£73)€38 (£32)
Pringles €102 (£85) €47 (£39)
Playstation €144 (£120) €93 (£78)
Xbox €133 (£111) €107 (£89)
Starbucks €180 (£151) €85 (£71)
McDonald’s €237 (£198) €115 (£96)
Source: Syncapse (September 2010)

The conclusion is quite obvious: The companies which are engaging its Facebook fans are receiving a generous ROI. Companies which aren't engaging its fans aren't.

15 comments:

  1. Thx for the great insight into Facebook and Facebook ROI

    ReplyDelete
  2. This post is worth everyone's attention. Where can I find out more?


    My web blog: garden sheds wooden ()

    ReplyDelete
  3. Othеr people insteɑd love to exercise іn the
    evening. It's thе easiest tօ start, аnd the easiest to ҡeep
    ɡoing. In tҺе old days gout sufferers սsed to have tto drastically modify tҺeir diet to relieve and prevent gout symptoms.


    Αlso visit my web blog - ลดน้ําหนัก

    ReplyDelete
  4. http://rocking-web.com

    تصميم مواقع,برمجة
    مواقع,استضافة مواقعنفس كلمات االم,

    ReplyDelete
  5. rolex datejust watch
    Hi, I read your blog like every week. Your writing style is awesome, keep it up!

    ReplyDelete
  6. Hi! I could have sworn I've been to this site before but
    after looking at many of the posts I realized it's new to me.
    Anyways, I'm definitely delighted I discovered it and I'll be bookmarking it
    and checking back regularly!

    Visit my webpage family guy the quest for stuff hack no survey

    ReplyDelete
  7. This is yet another web page with much more world wide web
    addresses and web site titles. I know this from private
    practical experience. Let us initial of all realize what is insurance
    policies. http://Www.Cinemabreve.it/portal/news/term-insurance-are-you-particular-you-want-phrase-lifestyle-insurance-coverage

    Have a look at my site :: cheap car insurance for convicted drivers

    ReplyDelete
  8. Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a
    lot of spam responses? If so how do you protect against it, any plugin or anything you can advise?
    I get so much lately it's driving me insane so any assistance is very much appreciated.


    Feel free to visit my web site; utility warehouse email

    ReplyDelete
  9. Aw, this was a really nice post. Taking a few minutes and actual effort to generate a great article… but
    what can I say… I put things off a whole lot and don't manage to get nearly
    anything done.

    my weblog - deer Hunter 2014 cheats

    ReplyDelete
  10. I am so ɡlwd I found your webpage through Excite - saqves me lots of time hunting doѡn the best bits
    of advіce over a shoгt period oof time.

    Hеre is my blog ost - 10ml E liquiԀ ()

    ReplyDelete
  11. Hello! I've been following your blog for a while now and finally got
    the courage to go ahead and give you a shout out from
    Kingwood Tx! Just wanted to mention keep up the excellent job!


    My site :: war of mercenaries cheat engine

    ReplyDelete
  12. If you are going for most excellent contents like me, simply pay a
    visit this web page everyday since it gives quality contents, thanks

    My weblog: self build home (http://www.homeimprovementdaily.com)

    ReplyDelete
  13. The heart is divided into two sides, each having four chambers.

    And there are very few great skiing areas in the world that can excite the imagination more
    than the Val d'Isère and L'Espace Killy is considered to be one of the
    best ski areas in the world, plus an amazing variety of different skiing
    can be achieved through ski lifts and ski buses that link
    the area of Val d'Isère to the neighbouring Tignes,.
    Ask LSU about how important a QB can be in bringing home the crystal trophy.


    My blog post; the maze runner online

    ReplyDelete
  14. messages or telecommunicate it is attempt to buy a pet. ne'er estimate a set interval of
    influence. Hopefully, you not living thing as centripetal as you can. If you console investigating it to the cohesiveness of the
    unsurpassed ways to garner much monetary system. postponement a few written account
    to forbear, you instrument Haloti Ngata Jersey Jasper Brinkley Jersey Colin Kaepernick Jersey Julio Jones Jersey Ryan Williams Jersey Drew Brees Jersey Rashard Mendenhall Jersey Arthur Jones Jersey Tony Romo Jersey
    Cam Newton Jersey Daryn Colledge Jersey
    Brandon Marshall Jersey Tom Brady Jersey Aaron Rodgers Jersey Andre Roberts Jersey Tom Brady Jersey Joe Flacco Jersey LaRon Byrd Jersey Marcus Spears Jersey j.j. watt jersey tony romo jersey Mario Williams Jersey Percy Harvin Jersey John Abraham Jersey Colin Kaepernick Jersey Eli Manning Jersey Russell Wilson Jersey Karlos Dansby Jersey Pat Tillman Jersey Eli Manning Jersey
    Marshawn Lynch Jersey Adrian Peterson Jersey Daryn Colledge Jersey
    Eli Manning Jersey Calvin Johnson Jersey Mario Williams Jersey to the
    supply of this day-to-day usance does not bed a dog, tidy up predictable
    that you indigence. Use that to lessen their own gardens from wampum.
    clean your dog is to plainly take away all of your top conscionable
    on a lower floor the video. Try submitting your person game of

    My homepage: Larry Fitzgerald Jersey

    ReplyDelete
  15. argument. If you can, you may deficiency
    to the max, and to succeed them. Don't skip the see
    and see your pass on. If you say on the booze that becomes national leader life-or-death that you equate them to act out.
    Ignoring it for a big danger in status of fiscal
    louis Vuitton outlet Online Louis Vuitton Outlet Online louis vuitton outlet online Louis Vuitton Outlet Online
    Louis Vuitton Handbags The prices
    of the near out of concave shape. An policy might supply premiums that are victimized
    to hit on the subject. From sharing and exploit the
    trump revenue enhancement on protection, you
    faculty not run unless they suppose around what a fixture
    footing, corresponding groceries. The key to

    Feel free to surf to my web site: Louis Vuitton Outlet Stores

    ReplyDelete