22 Aug 2010

Companies Are Satisfied with Their Social Media ROI

Nearly half of the companies who work with social media are satisfied with the ROI. This number, however, is most likely even higher because 43 per cent don't even measure the results. Only 10 per cent are not satisfied with the ROI. This is the result of a report based on 457 marketing executives on social media among 457 American companies from King Fish Media.

The investment in social media will increase next year, the report shows. 75 per cent of the companies say they will increase their spending on social media next year. Of these 35 per cent tie their investment to at specific project or a custom media programme, one third characterize their involvement as a incremental increase to the marketing budget, one in five is funded by moving budget from mainstream media advertising or other parts of the marketing budget and 11 per cent don't know.

Two thirds of the companies promote the company as a whole on Facebook, Twitter and other social media platforms. 41 per cent focus on who work in the company, one fourth promote a specific product and 4 per cent have no clue what they are doing.

Here is a list of which social media platforms companies are currently using which give you a chance to see what your competitiors are doing in the social media landscape.

Linkedin 87%
Twitter 84%
Facebook 78%
Blogs 65%
Youtube 47%
News aggregate site (eg Digg, Stumbleupon) 36%
Bookmarking sites (eg del.icio.us) 34%
My Space 9%
Source: KingFishMedia

Most companies work actively with social media and have a strategy but few have put an add on a social media platform. Less than one in three have advertised on Facebook, Twitter, Linkedin or other. Nearly half are satisfied with the result.

If you are still not out there you can see my blog posts on How to become a Social Media Champion, read that Twenty-two Per Cent of All Time Spent Online Is on Social Media, find out that Social Media Can Increase Profitability and so forth. The list goes on. You get a cup of coffee and digg in.
 
What are your plans for next year? Are you going to spend more of your marketing budget on social media?

Get the report on King Fish Media.

1 comment:

  1. This blog gives us idea about how companies are satisfied with their social media ROI with the help of CFP education. We can also plan for the next year as well.

    ReplyDelete