30 Apr 2010

How to Become a Social Media Champion

If your company isn't involved in social media you are probably missing out. The numbers speak for themselves:
  • Social media is the no. 1 activity on the Internet
  • If Facebook was a country it would be the world's 4th largest country
  • The world second largest search engine is Youtube
  • 1 out of 8 married couples (2008) in America met via social media
The numbers go on and on you can see them all on Youtube. All this social interaction can be used commercially. Yes, you could distribute your ads all over Facebook but the abovementioned information can be used more intelligently. Fans and followers of a brand or company are more likely to buy from or recommend a company which they follow on Facebook and Twitter as I've stated in an earlier blog post.

Five basic rules to become a Social Media Champion
If you want to become a Social Media Champion there are a number of basic rules you should consider. If you take these rules into consideration, you have the potential to become a success on social media and subsequently increase your revenue.
  • Publish relevant and interesting content
  • Update your content regularly
  • Interact with your fans
  • Engage with your fans
  • Integrate applications
A lot of companies have fan pages on Facebook without any content. Why? If there was some relevant content on the page people might return - especially if it is updated regularly. If a user posts a comment on your page, answer him. This way your are in dialogue with your customers and might take some of the pressure of your call centre. Ask your fans to participate in competitions, treasure hunts, foto marathons etc. Anything that engages your fans. The Facebook Page API is rather open which makes it easy to integrate polls, games etc. on the fan page.

As mention in my previous blogpost this could be a valuable experience since more than half the people who are fans of a company or brand are more likely to purchase from the company and 60 to 79 % are more inclined to recommend the company or brand to a friend.

These were five very basic rules but there are without a doubt many others. What other rules do you recommend?

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