13 Mar 2010

10 Easy Ways to Search Engine Optimize (SEO) Your Website

When making a new page on your website or blog you must write to a person - not a search engine. Unlike many other who think you should write for search engines, I think we should write for living human beings. Because this is the reason we have a website, blog, wiki, etc.: to get in touch with other people. Isn't it? Matt Cutts from Google seems to agree on this. He has previously written on his blog: "...that most of the right choices in SEO come from asking 'What’s the best thing for the user?'"  In other words: What is good for users, is also good for search engines. Well, at least I hope it is.

I have made 10 basic rules to improve your ranking on search engines. If you stick to these rules you'll come a long way:
  1. Give your page a relevant name (the title tag)
  2. Get the name of the page into the URL (www.xxx.co.uk/name-of-the-page)
  3. Chunking and Labeling - Divide your text into appropriate bites and give them headlines
  4. Link to other pages on your site ie related products
  5. Make alt texts on images
  6. Update your content regularly
  7. Make sure that the content is relevant
  8. Make lists
  9. Exchange links with partners (not with dubious people contacting you by e-mail)
  10. Write the words people are looking for into your text (the words they might type into a search engine)

These ten small rules are easy to do and it's free except from your working hours.

If you are not satisfied with these 10 easy steps to search engine optimization, you can in Google's Webmaster Central read Google's own guidelines to SEO. Here you can also find a Search Engine Optimization Starter Guide! Read it and get wiser and get more customer on your website from search engines.

If you have other tips how to increase ranking on search engines please add them under comments.

8 Mar 2010

Give Your Customer Something Extra

Let's face it. An online shopper can get his or her shirt, broadband connection or computer programme from a wide group of online shops. So why should he buy it in your online shop? The price is more or less the same if you take p&p and all expences into account. The solution is simple: give the customer something extra.

An example is airline tickets. You can get a plane ticket to a certain destination eg from London to Paris from several airlines and numerous travel sites to more or less the same price. Where does the customer buy his ticket? He buys his ticket from the vendor who can make his travel most pleasant via a digital service. This could be the possibility to check-in online when the customer buys his or her ticket, so he or she doesn't have to que in the airport and waste valuable time. Instead he can go directly to the security. Or the vendor who can arrange parking ie sell parking ticket to the airport parking facilities, so the customer can buy his air ticket and his parking ticket at the same time. These are just two valuable online services.

You might think that your product can't have a digital service added to it. But you are wrong. All product can have a digital service added to it: You just have to figure out which. So start thinking. If you can find a digital service which will improve your product, you will attract customers and improve you business.